Civic, commercial, and residential building projects not only have a huge impact on an area and can regenerate whole communities, architecturally they can be of regional, national – and even international – importance too. And that makes them newsworthy.
It’s easy to fall into the trap of thinking the building ‘will speak for itself.’ But nearly all architectural building projects can benefit from a creative and well thought out PR campaign, with small-medium buildings generating as much coverage as a large project, if it makes a significant contribution to its surroundings.
On the pages of consumer magazines and broadsheets, stories about architecture have to compete with the likes of design, art, interiors, theatre, music and film. So I work hard with individual architects, and large and small practices to unearth stories of interest that excite journalists and editors.
That could be a story about a building that’s significant from a design point of view, as well as the impact it’s having on the local area. Or, it could be a profile about an up-and-coming architect who’s making a positive difference to communities with innovative designs and ideas.
All my PR activities are focused on helping you secure coverage in your target media, whether that’s B2B titles like RIBA Journal, Architects’ Journal, Building Design and The Architectural Review; lifestyle consumer magazines such as Monocle and Wallpaper*; or local, regional and national newspapers including The FT and The Times; plus TV and radio.
Call me now on 020 8274 0807 to discuss how my architecture PR services can help you or your architectural practice.