The UK beauty industry is fast-moving with new products, new ideas, and new services constantly coming onto the marketplace. That makes it a highly competitive industry with beauty brands and products battling it out to become the next ‘must-have’.
Beauty PR is an essential activity if you want to make your beauty products jump off the shelves.
Making sure the right journalists, editors and bloggers and influencers get to touch it, smell it, and use your beauty product or service is at the heart of any successful beauty PR campaign. So not only do they write about it, they become real fans too.
“Jill Kent is one of the hardest working PRs and publicists in the business. PR Superstar delivers excellence every time.” – Maria Hatzistefanis, Founder & President, Rodial and Nip + Fab
What to expect from your beauty PR UK campaign
PR Superstar is an experienced beauty PR agency. So I know the workings of the UK beauty media inside out and what it takes to get coverage in glossy magazines, influential beauty blogs, the national press, weekend supplements, plus TV and radio.
Any beauty PR campaign starts by establishing your goals and audience:
- Goals: What do we want to achieve with your product PR activity? Launch a new product? Generate a buzz? Attract a new audience? Respond to changes in consumer behaviour?
- Audience: As with any beauty PR activity identifying your audience is key. Who buys this beauty product? Do you want to attract a new audience? Or reconnect with an established audience? What websites does your audience visit? What apps do they use? Do they consume traditional media? Or only social?
Once these are established, the next steps include:
- Storytelling: What’s the story behind the brand? What’s unique about your beauty product? And how will it make a difference to your customers’ lives? I dig deep to create a story that’s eye-catching, relevant and engaging.
- Media: Next I pitch your story to the beauty press and broadcast media. I have outstanding relationships with the top beauty and lifestyle journalists throughout the UK.
- Influencers: Where appropriate, I also reach out to beauty bloggers, social media influencers and celebrities who test, use, and review your product. As with traditional media, each influencer receives all the relevant information in a media pack.
Beauty PR London
There are numerous beauty PR companies in London.
So it’s important to find the right type of London PR agency who shares your vision and is the right fit for your brand. PR Superstar has years of experience and expertise in beauty PR and consistently gets outstanding results with beauty PR clients regularly featured in the likes of Cosmopolitan, Marie Claire, Stylist, Elle, Vogue, Vanity Fair, The Sunday Times’ Style and The Mail on Sunday’s YOU magazines. Plus international newspapers, online, and broadcast media such as ITV This Morning and Channel 4’s Sunday Brunch.
Beauty PR success stories
I was approached by Rodial, and Nip + Fab founder, Maria Hatzistefanis AKA Mrs Rodial, to grow the profiles of her two innovative beauty brands and raise her personal profile in the UK and US media.
The beauty PR activity highlighted Hatzistefanis’s clever use of revolutionary products such as the famous anti-ageing ‘Snake Serum’ and ‘Bee Venom’. Vanity Fair, Marie Claire, Red, Stylist and Cosmopolitan ran features on Hatzistefanis’s career, while Elle, Glamour and Harper’s Bazaar ran profile articles and Q&As, giving Hatzistefanis an opportunity to share her beauty advice. Read more.
How can my beauty PR services help your business?
I get you into the places that matter
