Public relations is a mystery to a lot of people, including, if we dare say, many people who work in the PR industry itself; but it’s not rocket science and businesses with no or a very limited PR budget can have a go at doing public relations themselves.
Here’s a PR Superstar simple 5-step guide about How to Do Your Own PR and generate your very own media coverage:
- Draw up a list of the media that your target markets watch, read or listen to
- Brainstorm the most newsworthy angles about your business, it might be a major award, a celebrity opening, product launch, etc
- Put together the details in a concise pitch
- E-mail the information over to the most relevant Editors and journalists on your target media, together with your contact details
- Follow-up with a polite phone call a few days later, checking first of all that the journalist is not on deadline and has time to talk, to gauge interest.
Or, for a free, no-obligation consultation about your public relations needs, contact PR Superstar on 020 8274 0807 or e-mail hello@prsuperstar.co.uk
Tags: How to do your own PR, PR, PR Superstar, Public Relations | Posted in PR Tips March 5th, 2010
ITV is the first media out of the blocks to cover PR Superstar’s latest client, the Yorkshire Salt Cave.
Watch the high-profile news coverage on ITV Yorkshire here which has resulted in dozens of new customers for the healthcare business, based near Leeds, West Yorkshire.
Our healthcare public relations campaign continues in earnest and PR Superstar is now busy arranging journalist reviews and features with the other regional media heavyweights, including The Yorkshire Post, The Yorkshire Evening Post, BBC Radio Leeds, The Bradford Telegraph and Argus, and Huddersfield Examiner, who will also cover the story.
For local, regional or national media coverage for your business or organisation, contact PR Superstar on 020 8274 0807 or e-mail hello@prsuperstar.co.uk
Tags: Healthcare PR, ITV, ITV Yorkshire, Public Relations Campaign, Salt Cave, Yorkshire Salt Cave | Posted in Online Media, Regional Press, TV and Radio February 25th, 2010
Celebrity beauty guru and PR Superstar client Cherry Woods gets a glowing review of her luxurious facials in tonight’s The London Evening Standard.
“I did feel in fine fettle for the rest of the day,” writes ES Features Writer Felicity Lloyd. Read her review here.
Society magazine Tatler contacted PR Superstar on the same day keen to write a feature on Cherry, following our high-profile beauty and luxury PR campaign with the regional and national media, which has so far gained coverage in the likes of Vogue, Elle, Cosmo, Marie Claire and Country Living.
To find out more about our beauty PR or luxury PR services, contact PR Superstar on 020 8274 0807 or click here and here.
Tags: Beauty PR, Cherry Woods, Luxury PR, Public Relations Campaign, Tatler, The London Evening Standard | Posted in Luxury Press, National Press, Online Media, Regional Press, Women's Lifestyle Magazines February 24th, 2010
Old Media Fight Back!
According to journalism gospel, Press Gazette, certain sections of the UK’s old media are fighting back, boasting booming circulation figures, despite widespread spiralling sales elsewhere in traditional media.
It’s tough times these days for old media, with advertising sales having fallen victim to the recession, combined with sagging circulations and the phenomenal growth of new media and social media.
However, it’s not all doom and gloom, especially in the consumer magazine market, with many top titles enjoying something of a renaissance.
Circulation figures for current affairs magazine The Week are up 9.8% to 169,690 for the 2nd half of 2009 compared to the same period in 2008; sales of women’s weekly The Lady which is celebrating its 125th birthday have grown by 9.3% to 28,782; satirical monthly The Oldie is enjoying a circulation increase of 14.6% to 35,965, and sales of celebrity weekly Star are up a jaw-dropping 83.4%, with a massive circulation of 492,067.
As with nearly all businesses that have survived the worst recession in living memory, the successful Editors cite their reasons for growth as innovation and uniqueness; delivering a quality product, and one that is value-for-money and relevant to their consumers and target audiences.
As a newspaper journalist by profession, PR Superstar Founder Jill Kent hopes this trend among the so-called old media may long continue!
Tags: Circulation, Journalism, New Media, Old Media, Press Gazette, Social Media | Posted in PR Comment March 6th, 2010