Stressed-out journalist Sarah Ebner reviews the only wellness clinic of its kind in London in today’s The Times Online.
Read the former BBC Newsnight Producer’s review here in which she admits to feeling more relaxed with less pain, after just one wellness session.
The Times Online coverage follows PR Superstar’s full-page, national exclusive about the Bemer Therapy Centre in The Daily Mail, the story was also splashed across the paper’s front page.
The hi-tech Wandsworth clinic uses the very latest computerised magnetic technology to provide patients with relief and recovery from a whole raft of ailments, as well as boosting health and vitality, and even sports performance and libido.
Tags: BBC Newsnight, BEMER Health Centre, Healthcare PR, PR, Public Relations Campaign, The Times, Wellness PR | Posted in National Press, Online Media March 11th, 2010
An intrepid journalist from The Mail on Sunday’s YOU magazine has accepted PR Superstar’s challenge to try out uber-tough Training in the Park fitness sessions.
Training in the Park, soon expanding to over 20 parks across London and run by our leading outdoor fitness client One Element, gets participants, men and women, lean and fit super quick, using rugby training techniques.
YOU’s Commissioning Editor will start scrumming down at the fitness sessions with a difference next week - she will reveal how she got on in a forthcoming feature in the award-winning YOU supplement.
Meanwhile, The Sun’s Diet and Fitness Editor is set to give Training in the Park a go later this year, when the sessions are launched UK-wide.
Journalist-run PR Superstar works across all business sectors, B2B and B2C, from aviation to property and lifestyle to luxury. Contact us here to find out how we can help grow your profile and business using the power of PR.
Tags: Fitness PR, One Element, PR, PR Superstar, The Mail on Sunday, The Sun, YOU magazine | Posted in National Press, Women's Lifestyle Magazines March 10th, 2010
Public relations is a mystery to a lot of people, including, if we dare say, many people who work in the PR industry itself; but it’s not rocket science and businesses with no or a very limited PR budget can have a go at doing public relations themselves.
Here’s a PR Superstar simple 5-step guide about How to Do Your Own PR and generate your very own media coverage:
- Draw up a list of the media that your target markets watch, read or listen to
- Brainstorm the most newsworthy angles about your business, it might be a major award, a celebrity opening, product launch, etc
- Put together the details in a concise pitch
- E-mail the information over to the most relevant Editors and journalists on your target media, together with your contact details
- Follow-up with a polite phone call a few days later, checking first of all that the journalist is not on deadline and has time to talk, to gauge interest.
Or, for a free, no-obligation consultation about your public relations needs, contact PR Superstar on 020 8274 0807 or e-mail hello@prsuperstar.co.uk
Tags: How to do your own PR, PR, PR Superstar, Public Relations | Posted in PR Tips March 5th, 2010
Old Media Fight Back!
According to journalism gospel, Press Gazette, certain sections of the UK’s old media are fighting back, boasting booming circulation figures, despite widespread spiralling sales elsewhere in traditional media.
It’s tough times these days for old media, with advertising sales having fallen victim to the recession, combined with sagging circulations and the phenomenal growth of new media and social media.
However, it’s not all doom and gloom, especially in the consumer magazine market, with many top titles enjoying something of a renaissance.
Circulation figures for current affairs magazine The Week are up 9.8% to 169,690 for the 2nd half of 2009 compared to the same period in 2008; sales of women’s weekly The Lady which is celebrating its 125th birthday have grown by 9.3% to 28,782; satirical monthly The Oldie is enjoying a circulation increase of 14.6% to 35,965, and sales of celebrity weekly Star are up a jaw-dropping 83.4%, with a massive circulation of 492,067.
As with nearly all businesses that have survived the worst recession in living memory, the successful Editors cite their reasons for growth as innovation and uniqueness; delivering a quality product, and one that is value-for-money and relevant to their consumers and target audiences.
As a newspaper journalist by profession, PR Superstar Founder Jill Kent hopes this trend among the so-called old media may long continue!
Tags: Circulation, Journalism, New Media, Old Media, Press Gazette, Social Media | Posted in PR Comment March 6th, 2010