All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.
Let’s talk about PR for events. You’re preparing to host the event of the century. You’ve secured a show-stopping venue, top-notch cuisine, and a panel of world-class speakers. All you need to do now is sit back and wait for the RSVPs to roll in, right? Wrong. Planning...
Let’s look at what makes a good PR campaign. When it comes to grabbing the attention of journalists and prospects, some PR campaigns fly. Take Red Bull’s Stratos. Or the Ice Bucket Challenge. Innovative, memorable and engaging, they created a buzz, generated headlines across the globe,...
Let’s look at how to use Twitter for PR. Twitter, or X as it’s now officially called, has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, the Elon Musk-owned platform is the fifth most visited website in the world, boasting more...
Let’s look at how to create a B2B social media strategy. If you think social media is just for B2C brands, think again. Sure, Coca-Cola, Red Bull and a ton of fashion brands blazed the trail for B2C social media marketing. But B2B brands have been playing...
Let’s talk PR for podcasts. If you’ve been paying attention to content marketing trends, you’ll know that podcasts are in vogue. There are more than five million out there, covering every topic under the sun. And people are listening. 460 million people to be precise. That’s a...
Let’s explore PR podcasts. In the fast-moving world of PR, staying on top of industry news, trends, and best practice is critical. But this is easier said than done. Between media pitching, interview scheduling, press release writing, and media coverage analysis, there’s little time for learning. However, time-intensive...
Let’s talk about the best business podcasts. The business landscape is constantly changing. To remain relevant, competitive, and effective, you need to stay ahead of the curve. Convenient, accessible, and easy-to-consume, business podcasts are a great way to expand your knowledge, sharpen your business skills and keep...
Let’s look at podcasting for business. Podcasting has come a long way since its inception in the early 2000s. What started as a niche medium for tech-savvy loudmouths has now become a mainstream form of media that captures the attention of 460 million+ listeners around the...
Is having a diverse PR team important? We know workplace diversity isn’t a new concept. In the US it’s been around since 1964, when the American Civil Rights Act illegalised employment discrimination. The UK introduced the Race Relations Act in 1968 and the Equalities Act...
With Elon Musk now at the helm, is Twitter still a media relations tool for business? In 2022, the controversial American tech billionaire shelled out a cool $44 billion to add Twitter to his ever-expanding business portfolio, which includes the likes of Tesla, OpenAI, and...
