The Superstar Blog

The latest news, events and industry insight from PR Superstar

As a public relations expert, I’ll let you in on a little secret: you can do your own PR. But. And there’s a big but. I can also give you a whole bunch of reasons why you shouldn’t. The main one being that you’re not an...

Congratulations, you’ve got your very first press interview. All the blood, sweat and tears you’ve put into making your business newsworthy has paid off.  However, getting the interview is just the start. Every word you say to the journalist, from the moment you pick up...

From miracle sleep cream to flying pigs, August was a busy month for innovative PR campaigns. Here’s a look at three of my favourites: Lush lullaby lotion High-street cosmetics and bath/body supplies retailer Lush achieved some great PR coverage, after a mum from Essex appeared on the...

Whatever industry you’re in, there’ll be at least one annual conference, trade show or convention that brings together the biggest names and brightest minds. Ever considered exhibiting at yours? If not, it’s worth looking into, as events like these are fantastic opportunities to grow your...

A fear of public speaking, also known as ‘glossophobia’, is the most common of all the phobias. In fact, 75% of us are said to quake in our boots at the thought of it. Despite the terror, many of us will have to make a speech...

If you’ve watched the news or picked up a newspaper in the last couple of months, you’ll be familiar with the tragic story of 11-month old Charlie Gard. The tot, who died on July 29, was born with a rare genetic disease, mitochondrial DNA depletion...

When you're thinking about investing in a product or service, what's the first thing you do? You probably ask your friends whether they've tried it, and if they have, whether they’d recommend it. You also probably do online research to see what others are saying about said product...

You can’t have failed to notice that the world has gone emoji mad over the past few years. Over five billion of the digital icons are sent every day on Messenger, which is an awful lot of see-no-evil monkeys and aubergines. They’re also emblazoned on...

Southern Rail has had a rough time of it PR-wise over the past couple of years. The rail operator has been under fire over constant delays, cancelled trains and industrial disputes, and it’s currently running a reduced service because of action by drivers from the ASLEF...

As part of our monthly round up of PR campaigns worthy of a shout out, we’re looking at the latest efforts from Starbucks and Scottish brewery, Brewdog, as well as a clever social experiment to raise awareness about dementia and Alzheimer’s. Let’s take a closer look...

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