The media phenomenon that is Aleksandr Orlov was this week back in the news – thanks to a clever PR stunt.
Aleksandr, the furry, fictitious founder of price comparison website comparethemarket.com, has released his long-awaited autobiography, ’A Simples Life.’
The public relations stunt was covered extensively by the UK media, including quality titles, with many press predicting it will top the Christmas 2010 book charts.
The stunt follows a limited edition Aleksandr talking toy, complete with trademark smoking jacket and paisley silk cravat, that hit the shops in time for last Christmas.
Aleksandr Orlov is a fine example of PR, advertising and branding at its best – fun and effective - and one that has helped comparethemarket.com to grow by 70 per cent.