PR Superstar applauds a controversial campaign – An Inconvenient PR Truth – aimed at highlighting and reducing the vast swathes of irrelevant press releases sent every day to journalists and bloggers, which fail to generate much-needed publicity for PR clients.

As a journalist-run public relations agency, led by qualified senior journalist turned seasoned PR pro Jill Kent,  PR Superstar welcomes such campaigns that support and encourage good practice in the PR industry, which doesn’t have the best reputation let’s face it.

PRs need to better understand the needs of journalists and Editors, it’s about giving them what they want, rather than what PRs want to give them; this would be better for everyone concerned, especially clients who of course want results.

The campaign has already fuelled much debate, both for and against, within the industry and has won support from Francis Ingham, Director-General of the Public Relations Consultants Association (PRCA), as well as from other leading luminaries in the PR world.

Decide for yourself here: http://inconvenientprtruth.com/

Tags: An Inconvenient PR Truth, Journalism, Journalist, PR, PR Superstar, Public Relations

This entry was posted on Monday, February 8th, 2010 at 7:46pm and is filed under PR Comment. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.