On the day it was revealed that the UK had officially plunged headlong into a recession, PR Superstar was happy to spread a bit of cheer among journalists.
A PR Superstar ‘good news’ media release was issued to the national press saying that despite the economic doom and gloom, there is hope out there!
The upbeat release highlighted how Hampton entrepreneur Peter Slaney aka ‘Mr Sunglasses’ had built a ’sunglasses empire’ in just 18 months. Direct Sunglasses UK now proudly ranks among the Top 3 on-line sunglasses retailers in the UK and sells one pair of sunglasses every 40 minutes nationwide.
Read our exclusive Mail on Sunday interview with Enterprise Editor Helen Loveless. The Sun will run a photo feature on Pete in their enterprise and business section too.
Global affairs magazine Monocle has requested an interview with the Direct Sunglasses UK boss after we sent them our ’superstar’ press release, which has also attracted a flurry of interest from BBC Radio Five Live, BBC London TV News and BBC London Radio to name but a few, who are keen to cover recession-beating stories. It just goes to show that it isn’t always bad news that wins the day!
PR Superstar is a London-based PR consultancy with public relations clients in London, Surrey, UK-wide and internationally – contact PR Superstar on 020 8274 0807 to find out more about how we can help grow your profile and win you new clients using high-powered PR.