Positive Health Strategies enjoyed a face-to-face meeting with The Economist, as part of PR Superstar’s public relations drive to increase the company’s profile in top-end business media.

Dr Brian Marien, Director of London-based Positive, was this week interviewed by the magazine’s Management Editor and ‘Schumpeter’ columnist Adrian Wooldridge, after receiving our ’superstar’ press release.

Read the resulting feature about Positive and their pioneering work with the likes of Grant Thornton here in The Economist.

British institution Reader’s Digest is under threat after the UK edition of the global magazine went into adminstration, it was announced yesterday.

The fate of this once best-read magazine in Britain and its 117 staff now hang in the balance after a reign of 72 years.

These are tough times for everyone and the media world has been no exception. Casualties last year included The London Lite, thelondonpaper, Arena, Maxim and Eve to name but a few; elsewhere there have been radical shake-ups and mass redundancies, with even big-name publishers, such as Guardian News and Media, running at a reputed loss of £100,000 every day.

Fingers crossed that Reader’s Digest can hang on in there! PR Superstar b2b client, The Leadership Theatre and their Director’s Cut event, feature in this month’s edition.

PR Superstar B2B PR client The Leadership Theatre are jumping for joy after learning that The Spectator and CEO Today magazines, and The Daily Telegraph are the latest media to attend their Director’s Cut leadership training event later this month.

Reader’s Digest’s Commissioning Editor will also publish an article on the innovative event in February’s edition.

Contact PR Superstar on 020 8274 0807 to find out how we can use B2B public relations to help get you noticed and grow your business.

   

PR Superstar client The Thinking Consultancy will appear in the April edition of Reader’s Digest, one of the UK’s biggest-selling magazines.

Director Paul Hobbs, a former aircraft engineer who developed a ’supersonic’ technique that allows people to read at incredible speeds – up to 30,000 words per minute or 10 whole books in one day – will feature in the forthcoming issue.

Reader’s Digest Features Writer Simon Hemelryk took up PR Superstar’s challenge to master the art of Quantum Reading and signed up for Paul’s 3-day Quantum Reading course. Find out how Simon got on in April’s magazine.

The Thinking Consultancy and its Quantum Reading invention have also appeared in The Financial Times after PR Superstar secured a double page editorial feature in The FT Weekend Magazine.

We have also attracted massive interest from Literary Editors on The Daily Telegraph, The Times, The Observer and The Independent who are keen to sign up for the course, following a PR Superstar campaign.

On the day it was revealed that the UK had officially plunged headlong into a recession, PR Superstar was happy to spread a bit of cheer among journalists.

A PR Superstar ‘good news’ media release was issued to the national press saying that despite the economic doom and gloom, there is hope out there!

The upbeat release highlighted how Hampton entrepreneur Peter Slaney aka ‘Mr Sunglasses’ had built a ’sunglasses empire’ in just 18 months. Direct Sunglasses UK now proudly ranks among the Top 3 on-line sunglasses retailers in the UK and sells one pair of sunglasses every 40 minutes nationwide.

Read our exclusive Mail on Sunday interview with Enterprise Editor Helen Loveless. The Sun will run a photo feature on Pete in their enterprise and business section too.

Global affairs magazine Monocle has requested an interview with the Direct Sunglasses UK boss after we sent them our ’superstar’ press release, which has also attracted a flurry of interest from BBC Radio Five Live, BBC London TV News and BBC London Radio to name but a few, who are keen to cover recession-beating stories. It just goes to show that it isn’t always bad news that wins the day!

PR Superstar is a London-based PR consultancy with public relations clients in London, Surrey, UK-wide and internationally – contact PR Superstar on 020 8274 0807 to find out more about how we can help grow your profile and win you new clients using high-powered PR.