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‘PR Tips’

Celebrities Boosting Brand Awareness

Celebrity seeding is a great way to raise awareness about your brand.

Celebrities are influential, not just in their own celebrity spheres, but among consumers too. They can make a brand cool and the ultimate must-have. A celebrity endorsing your business can also drive media coverage.

PR Superstar this week arranged for two well-known and much-loved TV and film actresses to try our clients’ services, complimentary of course. We will undoubtedly scoop national media exposure on the back of it; as well as the celebrities involved spreading that all-important word of mouth about our clients among other well-connected and influential individuals.

If you are interested in celebrity seeding, decide which celebrities are right for your business and target markets, then give their agents a call, it’s as simple as that! Celebrity seeding can be an easy and effective PR tool.

Tags: Brand Awareness, Celebrity Seeding, PR, PR Superstar | Posted in PR Tips January 15th, 2010

Reputation is Everything!

Despite these tough economic times, PR Superstar is busier than ever since launching two years ago.

The key to PR Superstar’s success? Our reputation.

It’s a reputation that’s built on a quality service that’s results-driven and value-for-money, together with great customer care.

Nearly 100% of our new clients are all referrals from existing PR Superstar clients and contacts, which we are very grateful for.

As the Chartered Institute of Public Relations (CIPR) says: “PR is about reputation – the result of what you do, what you say and what others say about you.”

Having a first-class reputation, says PR Superstar, is the best bit of public relations that any business can do for itself.

Tags: CIPR, PR Superstar, Reputation | Posted in PR Tips January 5th, 2010

How to Write a Press Release

Here are PR Superstar’s Top 5 pointers about how to write your own press release:

Give the release a newsworthy ‘hook’ or ‘angle’ – such as a new or unusual product or service is being launched, your sales have increased 250% in one of the worst recessions ever, the business is expanding and you’re taking on 50 more staff at a time when your rivals are closing, you’re staging an interesting event, you’re launching a charity campaign, etc.
Make sure the release is full of facts not ‘fluff’ and arrange them in order of interest.
Keep the release concise – no longer than 1- 2 sides of A4, journalists are busy people and don’t have the time or the inclination to read a release of encyclopaedic proportions!
Look professional and put the release on to your branded company paper. Check spelling and grammar!
Make sure you include your full contact details at the bottom of the release so journalists and Editors can contact you easily. These can be included in any coverage too if potential clients or customers want to get in touch or find out more.

E-mail the release to the most appropriate journalist or Editor on your target media and follow it up with a phone call a few days later to encourage interest. Simples :-)

Tags: How to write a press release, Journalists, PR Superstar, Press Releases | Posted in PR Tips November 6th, 2009

PR Superstar’s How to Become a ‘Media Expert’

HR doctor Richard Reid writes in today’s City AM about what to do if you’re stuck in a rut in your job, but can’t or don’t want to leave the company at the moment.

Richard, of leading human resources consultancy Pinnacle Proactive, is the paper’s resident HR expert after PR Superstar arranged for the paper to attend and review one of his training courses.

Having a regular press profile and ’expert status’ in the media can help establish business owners as leading authorities in their field of expertise and shower them with credibility.

Journalists on both the mainstream and trade media are always keen to hear from ‘experts’ who they can quote in articles and features. Decide where you’d like to be featured and give the relevant journalists and Editors a call or send an e-mail. Check they’re not on deadline though!

Tags: B2B PR, City AM, How to become a media expert, Journalists, Media Expert, Pinnacle Proactive, PR Superstar, Richard Reid | Posted in Business Press, Online Media, PR Tips, Regional Press November 5th, 2009

The Value of Good Media Relations

Leading HR expert and Harley Street therapist Richard Reid features in December’s Director.

The magazine’s Deputy Editor Amy Duff approached PR Superstar asking if our client would like to be featured editorially in their ‘business clinic’ page.

After contacting Amy several times this year, it was great for her to come direct to PR Superstar, instead of us chasing her! Relationships with journalists should be nurtured, not just for the one story but for the long-haul, and over time, good quality media relations should pay off.

Richard, Founder of Pinnacle Proactive, who has been widely featured in the specialist HR media and throughtout the national press, TV and radio, gives advice to Director readers about how best they can motivate their workforce in these tough economic times.

Director magazine is well-respected and is the official magazine of The Institute of Directors.

For a compelling public relations campaign, B2B or B2C, that really resonates with your target audiences, contact Jill Kent, Founder of journalist-run London public relations consultancy, PR Superstar on 020 8274 0807.

Tags: B2B PR, Director, Journalists, Media Relations, Pinnacle Proactive, PR Superstar, Richard Reid | Posted in Business Press, Online Media, PR Tips November 2nd, 2009

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