The similarities between the roles of journalist and PR professional are explored in an experiment conducted by public relations bible PR Week.

The age-old tension between PRs and journalists is well documented, says the magazine.

PR Week set up the experiment to find out what would happen when a ‘hack’ and a ‘flack’ swapped roles for a week.

What would a PRO think of a journalist’s deadlines, being on the receiving end of pitches and deciding on stories in the news meeting?

And how would a journalist cope with managing clients, pitching to other hacks, and having to make those dreaded follow-up calls?

PR Superstar aka senior journalist and PR professional Jill Kent is highly experienced in both journalism and public relations with a 20-year media career, and can relate to the similarities and differences between the two - perhaps the job swap, as demonstrated in PR Week, should become more commonplace to help bring about greater understanding and better relations between the two professions, that do need each other let’s face it.

Tags: Journalism, Journalist, PR, PR Superstar, PR Week, Public Relations

This entry was posted on Thursday, July 29th, 2010 at 7:18am and is filed under PR Comment. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.