Here are PR Superstar’s top 5 tips:

* Hiring a public relations practitioner who’s worked as a journalist is always an added bonus. They make a great PR operator; poacher turned gamekeeper and all that. As an ex-journo, my press releases are frequently published word for word in the press.

* Size isn’t important! A skilled PR consultant can most definitely compete with the ‘big boy’ PR agencies and in many cases deliver infinitely better results for a tiny fraction of their big-money fees.

* Important qualities in a PR pro: dedication, energy, charisma, persistence, creativity and innovation; a multi-tasker with a flair for writing and a ’nose for news,’ a lover of deadlines!

* Someone with a minimum of 10 years experience is not only going to be highly skilled and experienced, but undoubtedly passionate about/committed to their art, and in the public relations game for the long-haul.

* Ask at what level they’ve worked? Is their experience purely with the local press or have they achieved coverage in the national media, on TV and radio? Have they written the odd press release or orchestrated integrated and influential public relations campaigns? PR people can specialise in particular sectors, such as technology, literary, healthcare, finance, etc. Try to match your PR person’s experience with your own business sector.

Hope these pointers help… :-)

Tags: Journalist, PR, PR Agencies, PR Campaigns, PR Consultant, PR Pro, PR Superstar, Press Releases, Public Relations

This entry was posted on Tuesday, December 23rd, 2008 at 2:26pm and is filed under PR Tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.