PR Superstar’s How to Become a ‘Media Expert’

HR doctor Richard Reid writes in today’s City AM about what to do if you’re stuck in a rut in your job, but can’t or don’t want to leave the company at the moment.

Richard, of leading human resources consultancy Pinnacle Proactive, is the paper’s resident HR expert after PR Superstar arranged for the paper to attend and review one of his training courses.

Having a regular press profile and ’expert status’ in the media can help establish business owners as leading authorities in their field of expertise and shower them with credibility.

Journalists on both the mainstream and trade media are always keen to hear from ‘experts’ who they can quote in articles and features. Decide where you’d like to be featured and give the relevant journalists and Editors a call or send an e-mail. Check they’re not on deadline though!

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