Public relations is a mystery to a lot of people, including, if we dare say, many people who work in the PR industry itself; but it’s not rocket science and businesses with no or a very limited PR budget can have a go at doing public relations themselves.

Here’s a PR Superstar simple 5-step guide about How to Do Your Own PR and generate your very own media coverage:

1. Draw up a list of the media that your target markets watch, read or listen to
2. Brainstorm the most newsworthy angles about your business, it might be a major award, a celebrity opening, product launch, etc
3. Put together the details in a concise pitch
4. E-mail the information over to the most relevant Editors and journalists on your target media, together with your contact details
5. Follow-up with a polite phone call a few days later, checking first of all that the journalist is not on deadline and has time to talk, to gauge interest.

Or, for a free, no-obligation consultation about your public relations needs, contact PR Superstar, London’s leading PR consultancy, on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

Tags: How to do your own PR, PR, PR Superstar, Public Relations

This entry was posted on Tuesday, February 23rd, 2010 at 3:48pm and is filed under PR Tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.