Getting media coverage isn’t easy and it’s getting harder!

In the last year or so, many papers and magazines have folded, including big-names such as Maxim, Arena, Eve and Rupert Murdoch’s Thelondonpaper, so there’s less media around; and many existing papers and magazines who are managing to hang on in there have shrunk in size due to a fall in advertising and declining sales.

Nevertheless, here are Top 5 ways which should help you to achieve media coverage:

1. Have a think about what media may be interested in you and your business, and bear in mind your target market and what media they read/listen to/watch. Is it local, regional or national media, b2b or b2c, online or offline?
2. Write a press release about something newsworthy going on within your own business, such as expansion into new markets, product launches, a new CSR scheme, a big order, new project, etc. Issue the release to specific journalists and Editors, whoever’s the most relevant to your business, on your target media and follow-up with a brief phone call to gauge and encourage interest.
3. Form effective, two-way relationships with key journalists, remaining in regular contact with them and providing a steady flow of newsworthy stories.
4. There may be existing stories out there in the press that you can ‘PR piggy-back’ on to with your own expert comments, research or useful information.
5. Of course, not all businesses are automatically newsworthy, so you may have to ‘create news.’ This could include staging PR stunts to grab the media’s attention, getting a suitable celebrity to endorse your product or service, or carrying out research related to your business or market to provide facts and figures that are newsworthy.

PR Superstar is a London-based PR consultancy with public relations clients in London, Surrey, UK-wide and internationally – contact PR Superstar on 020 8274 0807 to find out more about how we can help grow your profile and win you new clients using PR Superstar’s high-powered PR.

Tags: How to get media coverage, Journalists, Media Coverage, News Creation, PR piggy-back, Press Releases

This entry was posted on Thursday, October 1st, 2009 at 12:12am and is filed under PR Tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.