Here are PR Superstar’s Top 5 pointers about how to write your own press release:
- Give the release a newsworthy ‘hook’ or ‘angle’ – such as a new or unusual product or service is being launched, your sales have increased 250% in one of the worst recessions ever, the business is expanding and you’re taking on 50 more staff at a time when your rivals are closing, you’re staging an interesting event, you’re launching a charity campaign, etc.
- Make sure the release is full of facts not ‘fluff’ and arrange them in order of interest.
- Keep the release concise – no longer than 1- 2 sides of A4, journalists are busy people and don’t have the time or the inclination to read a release of encyclopaedic proportions!
- Look professional and put the release on to your branded company paper. Check spelling and grammar!
- Make sure you include your full contact details at the bottom of the release so journalists and Editors can contact you easily. These can be included in any coverage too if potential clients or customers want to get in touch or find out more.
E-mail the release to the most appropriate journalist or Editor on your target media and follow it up with a phone call a few days later to encourage interest. Simples :-)
Tags: How to write a press release, Journalists, PR Superstar, Press Releases
