All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.
Want to know how to carry out the perfect PR survey? In this post, we look at PR surveys from all angles including: Reasons to conduct public relations surveys How to perform a PR survey How survey results can be used in PR campaigns How to...
Most brands covet national media exposure. The dream is to see their name ‘in lights’ on the likes of BBC News, ITV, Sky News or on the front page of The Times or The Financial Times. Local media coverage is often an after-thought if a thought...
A PR pro’s working day is a full one: from writing press releases and building media lists, to pitching journalists, monitoring brand mentions and measuring campaign results. Fortunately, there are lots of handy digital PR tools to make our lives that little bit easier. PR in the...
As we’re talking about market research, let’s start with a few questions: Do you know what market research is? Do you know why it’s an important part of your public relations strategy? And do you have any idea what impact market research for PR can...
Let’s take a look at digital PR. We know the internet has changed everything, from the way we shop, to the way we communicate with friends and listen to music. These days, we can pretty much do anything we want at the click of a button. And it’s...
PR and SEO. How do they work together? At PR Superstar, we talk a lot about PR. Makes sense, as it’s in the name. But SEO? Not so much. As a result, you may be less familiar with it. But SEO is an important part of...
A good PR campaign should be memorable for the right reasons. The coverage should scream ‘innovative’, ‘memorable’ and ‘ground-breaking’. Get it really right, like Red Bull did with their record-breaking Stratos campaign, and the media will call it ‘the best marketing stunt of all time.’ However,...
British politics. It’s like a real-life soap opera. A theatrical spectacle full of drama, treachery and scandal, with heroes, villains and plot twists that keep the nation hooked. In the current series, the Labour party, led by Sir Keir Starmer, are centre stage, challenging Boris Johnson’s...
When done right, a PR campaign can elevate a brand’s reputation into the stratosphere. When it’s done wrong, it can sink a reputation to the point of no return, quicker than you can say ‘Twitter.’ There’s a long list of PR campaigns that are remembered for...
The very nature of politics makes for a 24/7 PR minefield at the best of times. Throw in Brexit, the Coronavirus pandemic, the cost-of-living crisis, the war in Ukraine, and ‘partygate’, and it’s fair to say the Conservative party public relations team have had their...
