Girlguiding UK has launched a high-profile public relations campaign aimed at highlighting airbrushed photos and their damaging impact on young people.

The PR campaign is urging Government to introduce compulsory labelling on ‘touched-up’ images in magazines, following Girlguiding UK research which found that 50% of 16-21-year-old girls would consider having surgery to change the way they look. A petition has also been launched.

What a relevant and timely public relations campaign that should hopefully secure long overdue change - it should also help to shape a generation of self-confident girls and young women, as well as catapult Girlguiding UK into the 21st Century and drive an army of eager new recruits their way! Find out more on the Girlguiding UK website.

Tags: Girlguiding UK, PR, PR Campaign, Public Relations Campaign

This entry was posted on Sunday, August 8th, 2010 at 9:58pm and is filed under PR Comment. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.