Posts Tagged ‘b2b’

PR Superstar Client in Management Today

Paul Hitchens, branding guru and co-author of ‘Create the Perfect Brand’ explains to business bible Management Today how to build a brand on a budget.

‘Create the Perfect Brand – Teach Yourself’ is the new book from Verve’s founders Julia and Paul Hitchens. It is published by Hodder Education and is now available from Amazon, WHSmith, Waterstones, Tesco’s and in over 20 countries worldwide.

Surrey-based branding consultancy Verve enlisted the help of London PR firm PR Superstar to promote their new book in national business press.

B2B Profile-Raising

      

Leading HR consultancy and PR Superstar client Pinnacle Proactive has secured a double page editorial spread in the April edition of Financial Management, the official magazine of The Chartered Institute of Management Accountants (CIMA), with a global circulation of 155,000.

This follows hot on the heels of Pinnacle coverage in other top-selling UK industry titles including People Management, Management Today, Personnel Today, Human Resources and The Recruiter.

National trade journals are an excellent way to raise your profile among your peers and engage with your target market, if you’re b2b rather than b2c.

There’s a whole host of specialist trade titles out there, covering most business areas, from property, retail and aviation to creative, healthcare and hospitality industries.