Posts Tagged ‘BBC London’

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‘The Days of the Gym are Numbered’
PR Campaign

Latest PR Superstar client One Element are limbering up for live interviews tomorrow (Friday) on BBC Radio London.

Our ‘2010, and the Days of the Gym are Numbered’ public relations campaign has caught the eye of producers who will feature the story twice at 7.20am and 8.20am on their popular Breakfast Show, hosted by Gaby Roslin and Paul Ross.

BBC London’s radio car together with intrepid reporter will be making a special trip to Wandsworth Common to interview Tom Marien, MD of outdoor exercise specialists One Element, and two of his clients, both self-confessed former gym junkies and now avid fans of exercising in the great outdoors! It is a fact that gym memberships UK-wide continue to fall, whilst outdoor fitness companies enjoy sustained growth.

Find out more about PR Superstar’s fitness PR campaign by tuning in live tomorrow morning to BBC Radio London.

Tags: , , , , , | Posted in Online Media, Regional Press, TV and Radio January 21st, 2010

Fitness PR: London’s Bid to Get Fit

Watch ‘London’s bid to get fit for the New Year’ on BBC London TV on Monday (January 11th), as part of PR Superstar’s fitness PR campaign for a client.

A total of 60 over-weight and under-toned City workers, who are usually chained to their office desks from 9-5, are aiming to shed 30 stones in weight and lose a combined 90 inches around their waists – all in just 12 days.

They’ll be dusting down and donning their spangley leotards and keep-fit outfits for an intensive programme of outdoor exercise in London’s parks, together with psychological and nutritional coaching by top UK experts.

The 12-day event is run by PR Superstar client, Wandsworth-based One Element, who’s trainers include former Olympic rowers and ex-pro rugby players.

PR Superstar is London’s No.1 PR consultancy company, our specialist divisions span luxury and lifestyle; healthcare, beauty and wellness; restaurants and hotels, aviation and transport; architecture and engineering; regeneration and property; and small business.

Tags: , , , , | Posted in Regional Press, TV and Radio January 9th, 2010

Naked Rowers on BBC London TV

The Naked Rowers appeared on BBC London TV tonight.

Watch their interview here.

Tags: , , , , | Posted in Online Media, PR for Good Causes, Regional Press, TV and Radio March 20th, 2009

Ahoy There Me Naked Hearties!

Tom Lee and Roger Haines, the Naked Rowers, aboard ‘Dream It, Do It’

Photo by Media Wisdom Photography

With just four weeks to go until the Indian Ocean Race 2009, read all about the Naked Rowers in tomorrow’s The London Evening Standard.

The lads will also be filming with BBC London TV this Friday.

Tags: , , , , | Posted in PR for Good Causes, Regional Press March 17th, 2009

Naked Rowers Set Sail for BBC Radio London

Hear Roger Haines, one half of the Naked Rowers, live on the Breakfast Show on BBC Radio London at 7.40am tomorrow (Mon).

Tune in and find out the latest about what Roger and Tom are up to as they prepare for the greatest challenge of their lives.

You can help out the lads by becoming an official Indian Ocean Race 2009 sponsor or by making a donation to either Roger or Tom’s chosen charities. Check out their website for further details!

Tags: , , , , , | Posted in PR for Good Causes, Regional Press, TV and Radio February 1st, 2009

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