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Posts Tagged ‘Business’

The Importance of Being Ethical

Primark is again in the news – but once more, for all the wrong reasons!

Following allegations that some of its clothing was made in British ’sweatshops,’ the discount retailer is again fighting for its ethical reputation.

Ethical business practice is important – and becoming increasingly so – among conscience-focused consumers who rightly demand fair and proper processes and actions.

The Primark PR machine quickly swung into action, issuing a statement saying it was ‘extremely concerned’ and would launch an immediate probe.

Rather than relying on crisis PR, PR Superstar would advise businesses and organisations to ensure that every aspect of their affairs are conducted with integrity and honour.

A good reputation is one of the most important assets of any business – it can take years to establish, but can be destroyed in the blink of an eye.

Tags: Business, Crisis PR, Ethical, PR Superstar, Primark, Reputation | Posted in PR Tips January 17th, 2009

Live on the Chris Evans Show on BBC Radio 2

PR Superstar’s client Pinnacle Proactive took to the airwaves this evening live on BBC Radio 2’s Drivetime Show hosted by carrot-topped creative genius Chris Evans.

Rasheed Ogunlaru, from human consultancy Pinnacle Proactive, was quizzed about the company’s forthcoming Charisma Masterclass that is causing quite a stir among the national press, thanks to PR Superstar.

The confidence and success coach to the stars, politicians and entrepreneurs spoke to BBC Business Reporter Rebecca Pike aka Foxy (The Business Fox) about charisma: what it is, how to get it and who’s got it!

The very charming Rash even managed to win over Chris Evans by including the talented TV and radio presenter in his list of charismatic stars!

PR Superstar and Foxy both worked on the Wolverhampton Express & Star newspaper, although not at the same time.

Tags: BBC, BBC Radio 2, Business, Charisma Masterclass, Chris Evans, Express & Star, Foxy, Pinnacle Proactive, PR Superstar, Rasheed Ogunlaru, Rebecca Pike | Posted in TV and Radio January 13th, 2009

The Importance of Being Strategic

Fail to plan and plan to fail!

Having a masterplan in business is crucial, and having a PR plan or strategy is an essential ingredient to grow your business.

If you’re doing your own public relations, it’s worthwhile stepping back and taking time out to develop a public relations strategy.

An effective PR strategy will ensure your communications are forward-planned, fully co-ordinated and consistent, using a wide range of appropriate PR tactics, containing key messages for your target audiences.

PR Superstar is a London-based PR consultancy with public relations clients in London, Surrey, UK-wide and internationally – contact PR Superstar on 020 8274 0807 to find out more about how we can help grow your profile and win you new clients using high-powered PR.

Tags: Business, PR, PR Plan, PR Strategy, PR Superstar, PR Tactics, Public Relations, Target Audience | Posted in PR Tips December 22nd, 2008

Telltale Signs of Great Media Relations

3 telltale signs of a successful media relations campaign include:

* Positive and regular coverage across a range of media, which is read/watched/listened to by your target markets

* Strong and effective relationships established with key journalists – relationships that are two-way, whereby they chase you for editorial ideas, expert comment, product placement, etc

* Media coverage that results in lead generation for you and your business!

Contact journalist-led PR Superstar to find out more about how media relations can help your business to grow!

Tags: Business, Expert Comment, Journalists, Lead Generation, Media Coverage, Media Relations, Media Relations Campaign, PR Superstar, Product Placement | Posted in PR Tips December 19th, 2008

What is PR?

It’s probably the question I get asked the most.

Smart businesses want it and know that they absolutely need it in order to grow, but with scratched heads and puzzled looks, still ask:“So, what exactly is public relations?”

There’s not one straightforward answer, public relations is about many, many things.

PR is about public awareness of your business, brand or organisation; it’s part and parcel of image creation; it’s concerned with reputation enhancement and protection, as well as audience perception.

Most crucially, good public relations is about informing and influencing your target markets, and it’s a very real way of persuading people to buy your goods or services.

Find out how London’s PR Superstar public relations consultancy can help boost your business by contacting 020 8274 0807.

Tags: Brand, Business, Good PR, Image Creation, Organisation, PR, Public Awareness, Public Relations, Reputation Enhancement and Protection, Target Market | Posted in PR Tips December 18th, 2008

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