Businesses are battening down the hatches and tightening their belts for the recession that looms in 2009.

Whilst it’s always good business sense to be prudent, it’s at times like these that business owners should be investing in their business now more than ever.

Even in the good times, around one third of SMEs go out of business after two to three years, and this number is expected to increase dramatically in these tough ecomonic times.

What can be done to increase businesses’ chances of survival?

A year since launching London-based PR Superstar, my public relations and media consultancy is flourishing and I’m very much looking forward to 2009.

However, I’m not taking things for granted and I’m investing in marketing, both online and offline, business coaching, networking and telemarketing, as well as forming strategic alliances and doing my own PR.

Working on your business, and not just in it, will go a long way to ensuring you’ll come out the other side of the recession, and probably in an even stronger position.

For a compelling public relations campaign, B2B or B2C, that really resonates with your target audiences, contact Jill Kent, Founder of journalist-run public relations consultancy, London’s PR Superstar on 020 8274 0807.