Posts Tagged ‘Celebrity Seeding’

Celebrities Boosting Brand Awareness

Celebrity seeding is a great way to raise awareness about your brand.

Celebrities are influential, not just in their own celebrity spheres, but among consumers too. They can make a brand cool and the ultimate must-have. A celebrity endorsing your business can also drive media coverage.

PR Superstar this week arranged for two well-known and much-loved TV and film actresses to try our clients’ services, complimentary of course. We will undoubtedly scoop national media exposure on the back of it; as well as the celebrities involved spreading that all-important word of mouth about our clients among other well-connected and influential individuals.

If you are interested in celebrity seeding, decide which celebrities are right for your business and target markets, then give their agents a call, it’s as simple as that! Celebrity seeding can be an easy and effective PR tool.

Healthcare PR: Rugby Hero Praise

        

National media coverage for the London ’salt cave’ just keeps on coming…!

Aussie rugby star Tom Couper tells the January edition of Rugby World, the world’s best-selling rugby magazine, how the therapeutic ‘cave’ helped to improve his sports performance, as well as clear up multiple allergies.

High-end parenting magazine Junior describes the ’salt cave’ as a “magical white beach and a winter wonderland” in its double page editorial. Check out what The Quirky Guide thought about the UK’s first ’salt cave’ which it likens to “the inside of a sugar cube.”

Meanwhile, Health and Fitness reviews the Wandsworth clinic and its many therapeutic and sports performance-enhancing benefits in its February edition, out on December 30.

And journalists from best-selling UK health magazine Zest, and Women’s Running will put the ‘cave’ through its paces in early 2010 for reviews and features.

Talk to PR Superstar on 020 8274 0807 to run a healthcare public relations campaign for your business or organisation.