If you’re a business or organisation and having to do your own PR, think about the different types of media coverage and what might work best for you.

National, or even international, media coverage is great, it adds kudos and credibility. It can send sales soaring.

Local or regional media coverage, however, should not be ignored and may sometimes generate more interest, inquiries and business leads than coverage in the national media.

Before writing a press release or calling journalists, think about your product/s or service, who your target markets are and what media they are likely to read/watch/listen to/log on to. Why not ask your existing clients or customers for feedback!

Also think about whether you’d be best seen in the b2b media, such as your industry and trade journals (in my case, PR Week, Press Gazette, Brand Republic, Campaign, Marketing, etc) or whether the b2c media, such as The Times, GQ, bbc.co.uk or Radio 4 would bring better results for your PR efforts.

For a free consultation about your public relations needs, contact PR Superstar on 020 8274 0807.