Posts Tagged ‘Direct Sunglasses UK’

Press Success for Lifestyle PR Client

          

Peter Slaney, former triathlete, MD of Direct Sunglasses UK and PR Superstar client, teams up with Alison Hamlett, Editor of Triathlete’s World, for a four-page special feature on sunglasses in the August edition, out now.

They review 12 pairs of sunnies and Pete gives his expert comment on eye wear and eye care, after PR Superstar arranged for Alison to visit Pete at his Hampton HQ in May.

Direct Sunglasses UK, among the top 3 online retailers for sunglasses in the UK and a designer sports sunglasses specialist, also features in top-selling sports mags Sailing Today, Running Fitness, Today’s Golfer and The Wisden Cricketer in August, again there are four-page, three-page and double page editorials, thanks to PR Superstar.

Look out for profile-raising editorial too in the October edition of Rugby World, out in early September, following PR Superstar’s lifestyle PR campaign.

Tags: , , , , , , , , , | Posted in Men's Lifestyle Magazines, National Press, Sports and Health Press July 21st, 2009

Sports Press Success for PR Superstar Client

St Kilda, the remotest part of the UK

Just days into a PR campaign to promote sports sunglasses – and PR Superstar lifestyle PR client Direct Sunglasses UK is looking forward to product placement, product reviews, expert comment and profile-raising competitions in the very best national sports magazines.

These include: Triathlete’s World, The Wisden Cricketer, Running Fitness, Today’s Golfer, Rugby World, Sailing Today, RIB International, Motorboat and Yatching, Sports Boat and RIB, What Mountain Bike, Cycle Sport, Cycling Weekly, Superbike, Airliner World, Pilot, Today’s Pilot, Go Flying! and AirForces Monthly.

The Editor of one well-known sports boat magazine will be ‘road testing’ or should we say ‘boat testing’ his sunglasses on a trip to the remotest part of the UK — St Kilda, west of Scotland’s Outer Hebrides.

Meanwhile, the Editor of AirForces Monthly plans to really put his sunglasses through their paces – while he’s working with the US Air Force in Florida!

PR Superstar is London’s No.1 PR company, our specialist PR divisions span luxury and lifestyle; healthcare, beauty and wellness; restaurants and hotels, aviation and transport; architecture and engineering; regeneration and property; and small business.

Tags: , , , , , , , , , , , , , , | Posted in Sports and Health Press May 9th, 2009

‘Mr Sunglasses’ Spreads a Bit of Cheer

   

On the day it was revealed that the UK had officially plunged headlong into a recession, PR Superstar was happy to spread a bit of cheer among journalists.

A PR Superstar ‘good news’ media release was issued to the national press saying that despite the economic doom and gloom, there is hope out there!

The upbeat release highlighted how Hampton entrepreneur Peter Slaney aka ‘Mr Sunglasses’ had built a ’sunglasses empire’ in just 18 months. Direct Sunglasses UK now proudly ranks among the Top 3 on-line sunglasses retailers in the UK and sells one pair of sunglasses every 40 minutes nationwide.

Read our exclusive Mail on Sunday interview with Enterprise Editor Helen Loveless. The Sun will run a photo feature on Pete in their enterprise and business section too.

Global affairs magazine Monocle has requested an interview with the Direct Sunglasses UK boss after we sent them our ’superstar’ press release, which has also attracted a flurry of interest from BBC Radio Five Live, BBC London TV News and BBC London Radio to name but a few, who are keen to cover recession-beating stories. It just goes to show that it isn’t always bad news that wins the day!

PR Superstar is a London-based PR consultancy with public relations clients in London, Surrey, UK-wide and internationally – contact PR Superstar on 020 8274 0807 to find out more about how we can help grow your profile and win you new clients using high-powered PR.

Tags: , , , , , , , , | Posted in Business Press, Current Affairs Magazines, National Press, Online Media, TV and Radio January 23rd, 2009