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Entrepreneur and PR Superstar client Maria Hatzistefanis, Founder and CEO of Rodial, talks to Director magazine about reputation, why it matters and how to keep it.
The businesswoman also gives an interview entitled ‘What I Wish I’d Known When I Started’ to Business XL and shares her entrepreneur insight with New Business and Business Matters magazines.
Branding guru and author Paul Hitchens explains to readers of this month’s Director magazine why we remain loyal to superbrands even though we may have had a bad experience with them.
Paul and his wife Julia are the founding Partners of Surrey-based creative brand consultancy Verve.
The PR Superstar clients have worked with global brands, including Virgin Atlantic and Saab, as well as many start-ups and entrepreneurs – and their best-selling branding book, Create the Perfect Brand, has been recently published by Hodder.
‘Create the Perfect Brand’ explains how building a brand around a business will prove to be a valuable asset.
PR Superstar is working with Paul and Julia on a B2B public relations campaign for their new book, aimed specifically at start-ups and small-medium businesses.
Leading HR expert and Harley Street therapist Richard Reid features in December’s Director.
The magazine’s Deputy Editor Amy Duff approached PR Superstar asking if our client would like to be featured editorially in their ‘business clinic’ page.
After contacting Amy several times this year, it was great for her to come direct to PR Superstar, instead of us chasing her! Relationships with journalists should be nurtured, not just for the one story but for the long-haul, and over time, good quality media relations should pay off.
Richard, Founder of Pinnacle Proactive, who has been widely featured in the specialist HR media and throughtout the national press, TV and radio, gives advice to Director readers about how best they can motivate their workforce in these tough economic times.
Director magazine is well-respected and is the official magazine of The Institute of Directors.
For a compelling public relations campaign, B2B or B2C, that really resonates with your target audiences, contact Jill Kent, Founder of journalist-run London public relations consultancy, PR Superstar on 020 8274 0807.
