Hertfordshire natural healthcare clinic Salt Heaven has signed PR Superstar to run a number of profile-raising public relations campaigns in 2011.
The Borehamwood-based business treats asthma and allergy sufferers using salt therapy.
The treatment is widely used in Eastern Europe and Russia and has been a popular natural therapy for over 200 years. People with chronic breathing disorders often spend two to three hours every day in underground salt grottos. The Russian government even approved salt caves for medical use in 1995.
PR Superstar has already promoted three other ’salt caves’ in the UK and Eire to great success, gaining extensive media coverage nationally and internationally, including the BBC, ITV, CNN, ABC, The Times, The Sunday Times, The Sunday Telegraph, The Daily Mail, The News of the World, The Guardian, City AM, and The London Evening Standard.
