Paul Hitchens, branding guru and co-author of ‘Create the Perfect Brand’ talks to ITV London Tonight about Tower Hamlets and its image, as the London Borough bids to become the UK’s latest city.
Civic officials believe city status would bring a raft of benefits and put Tower Hamlets – the third most deprived borough in England – firmly on the map as a unique, vibrant and exciting place to live, work and visit.
Paul Hitchens is Co-Founder of Verve, a leading Surrey-based branding consultancy and PR Superstar client.








