Paul Hitchens, branding guru and co-author of ‘Create the Perfect Brand’ talks to ITV London Tonight about Tower Hamlets and its image, as the London Borough bids to become the UK’s latest city.

Civic officials believe city status would bring a raft of benefits and put Tower Hamlets – the third most deprived borough in England – firmly on the map as a unique, vibrant and exciting place to live, work and visit.

Paul Hitchens is Co-Founder of Verve, a leading Surrey-based branding consultancy and PR Superstar client.

ITV is the first media out of the blocks to cover PR Superstar’s latest client, the Yorkshire Salt Cave.

Watch the high-profile news coverage on ITV Yorkshire here which has resulted in dozens of new customers for the healthcare business, based near Leeds, West Yorkshire.

Our healthcare public relations campaign continues in earnest and PR Superstar is now busy arranging journalist reviews and features with the other regional media heavyweights, including The Yorkshire Post, The Yorkshire Evening Post, BBC Leeds, The Bradford Telegraph and Argus, Yorkshire Life, and Huddersfield Examiner, who will also cover the story.

For local, regional or national media coverage for your healthcare business or organisation in London, Surrey or UK-wide, contact PR Superstar’s healthcare PR practice on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

ITV London Tonight are the latest media to ‘lap up’ the UK’s first ever ‘Salt Cave.’

The regional TV news programme will be filming at the Wandsworth clinic this Wednesday and interviewing patients of all ages and backgrounds who have been successfully treated using salt therapy.

PR Superstar is spearheading the ‘Salt Cave’s’ regional and national PR campaign.

Catch tomorrow’s Daily Mail to read their exclusive on the ‘Salt Cave.’

Much-loved actress and Loose Women panellist Sherrie Hewson who’s single is putting the on-line professional dating profile service through its paces.

The former Crossroads and Coronation Street star’s encounter with Match Profile is set to be a topic of discussion for the Loose Women on a future show.

Much-loved actress and presenter Sherrie Hewson

Thanks to Match Profile, those scary dating profiles – where people looking for love can sometimes resemble serial killers and worse, with badly-taken photos and badly-written profiles – are now a thing of the past!

A top psychologist and self-marketing expert, and an award-winning photographer have teamed up to boost the chances of single men and women looking for love on-line and trying to find their perfect match www.matchprofile.co.uk

Get the very latest on the Naked Rowers and their preparation for the Indian Ocean Race 2009.

The lads chat live to TalkSPORT Radio 1089/1053AM at 8.30pm this Sunday (Jan 18th).

PR Superstar has also attracted interest from ITV1’s This Morning programme in interviewing the daring duo upon their return from the oceanic adventure.