Part of effective PR is having strong relationships with key journalists.
This means giving the right journalist the right story at the right time and feeding them a regular supply of useful articles, insight and comment.
If you are an entrepreneur or small business doing your own PR, how do you get started?
Either call or e-mail key journalists in your sector and invite them for a coffee or lunch.
Award-winning Property Editor Anne Ashworth, of The Times, will be meeting PR Superstar’s luxury property client Huntly Hooper later this month after we suggested a 121. We have also arranged media meetings for Huntly Hooper with The Financial Times, The Sunday Times, The Wall Street Journal and The London Evening Standard.
Such meetings get you crucial face time with journalists where you can talk about your business – importantly, always ask how you might be able to help journalists with stories they are working on too.