Posts Tagged ‘Journalists’

« Older Entries

DIY Public Relations: How to Get Started

Part of effective PR is having strong relationships with key journalists.

This means giving the right journalist the right story at the right time and feeding them a regular supply of useful articles, insight and comment.

If you are an entrepreneur or small business doing your own PR, how do you get started?

Either call or e-mail key journalists in your sector and invite them for a coffee or lunch.

Award-winning Property Editor Anne Ashworth, of The Times, will be meeting PR Superstar’s luxury property client Huntly Hooper later this month after we suggested a 121. We have also arranged media meetings for Huntly Hooper with The Financial Times, The Sunday Times, The Wall Street Journal and The London Evening Standard.

Such meetings get you crucial face time with journalists where you can talk about your business – importantly, always ask how you might be able to help journalists with stories they are working on too.

Tags: , , , , , , , , , , , | Posted in PR Tips December 3rd, 2010

PR Awards for Journalists: The CRAPPs

PRs will celebrate their love-hate relationship with journalists two weeks today – at ‘The CRAPPs.’

The Communicative Relations Awards from PR Professionals gives PR pros the chance to vote for the friendliest – and least friendly – names in journalism.

As a former journalist and now a PR professional, PR Superstar Founder Jill Kent thinks the awards are a hoot, and on a more serious note, will help to strengthen that special – if somewhat strained – bond that has always existed between hacks and flacks!

Tags: , , , , , | Posted in PR Comment December 1st, 2010

How to Get Media Coverage

PR Superstar is teaming up with easyJet to organise an Alpine ski press trip next month.

The newspaper and magazine journalists will enjoy a 4-day press trip at our client TG Ski’s chalets in the French Alps, including winter sports activities - TG Ski will get full page and double page editorial spreads in return.

For businesses on a budget and having to do their own PR, product reviews are one of the the best ways to get media coverage.

Simply invite your target press to test out and review your products and services, especially if they’re new or different from those offered by your competitors.

Either give the journalists a call to gauge interest or put together a short press release and e-mail it over to them, and follow up with a phone call.

For a free consultation about your public relations needs, contact Jill Kent, Founder of PR Superstar, on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

Tags: , , , , , , , | Posted in National Press, PR Tips, Regional Press November 3rd, 2010

TV Studios for The Financial Times

The FT has unveiled new TV studios, as the quality newspaper title ramps up its multimedia output.

Press Gazette carries the full story.

Savvy newspapers and magazines, even the smaller, more local titles, understand that in order to keep their readers – and win new ones - they must move with the times and bring their media offerings bang up-to-date.

The days of being ‘just’ a print journalist are long gone – now, reporters and writers must think of stories and features in terms of video, podcast, visuals, blog, and online, as well as print, all of which makes for a rich and unrivalled story-telling experience.

Tags: , , , , , , | Posted in PR Comment September 24th, 2010

PR Tactic: Using Product Reviews
to Get You News!

The likes of Madonna, P Diddy and other A-Listers wouldn’t be without them…with it being New Year and many of us having resolutions to shape up and work out, PR Superstar invited London journalists to put a celebrity personal fitness training company to the test and see exactly why they’re a must-have for the rich and famous.

So far, our client One Element is busy putting journalists from The London Evening Standard and Radio Jackie through their paces with regular sessions; The London Metro have contacted us and are keen to try it out too, following our fitness PR campaign. We’ll feature their reviews here!

Offering journalists a trial of your products and services is a great way to get publicity for your business and if they’re impressed, they could become good contacts for future stories too. Journalists are also influential and well-connected and can help spread positive word of mouth about you among a wide circle of people!

PR Superstar is a London-based b2b and b2c public relations company, with clients in Surrey, London, UK-wide and internationally – contact us on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

Tags: , , , , , , , | Posted in PR Tips, Regional Press, TV and Radio January 19th, 2010

« Older Entries