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Posts Tagged ‘Journalists’

How to Write a Press Release

Here are PR Superstar’s Top 5 pointers about how to write your own press release:

Give the release a newsworthy ‘hook’ or ‘angle’ – such as a new or unusual product or service is being launched, your sales have increased 250% in one of the worst recessions ever, the business is expanding and you’re taking on 50 more staff at a time when your rivals are closing, you’re staging an interesting event, you’re launching a charity campaign, etc.
Make sure the release is full of facts not ‘fluff’ and arrange them in order of interest.
Keep the release concise – no longer than 1- 2 sides of A4, journalists are busy people and don’t have the time or the inclination to read a release of encyclopaedic proportions!
Look professional and put the release on to your branded company paper. Check spelling and grammar!
Make sure you include your full contact details at the bottom of the release so journalists and Editors can contact you easily. These can be included in any coverage too if potential clients or customers want to get in touch or find out more.

E-mail the release to the most appropriate journalist or Editor on your target media and follow it up with a phone call a few days later to encourage interest. Simples :-)

Tags: How to write a press release, Journalists, PR Superstar, Press Releases | Posted in PR Tips November 6th, 2009

PR Superstar’s How to Become a ‘Media Expert’

HR doctor Richard Reid writes in today’s City AM about what to do if you’re stuck in a rut in your job, but can’t or don’t want to leave the company at the moment.

Richard, of leading human resources consultancy Pinnacle Proactive, is the paper’s resident HR expert after PR Superstar arranged for the paper to attend and review one of his training courses.

Having a regular press profile and ’expert status’ in the media can help establish business owners as leading authorities in their field of expertise and shower them with credibility.

Journalists on both the mainstream and trade media are always keen to hear from ‘experts’ who they can quote in articles and features. Decide where you’d like to be featured and give the relevant journalists and Editors a call or send an e-mail. Check they’re not on deadline though!

Tags: B2B PR, City AM, How to become a media expert, Journalists, Media Expert, Pinnacle Proactive, PR Superstar, Richard Reid | Posted in Business Press, Online Media, PR Tips, Regional Press November 5th, 2009

The Value of Good Media Relations

Leading HR expert and Harley Street therapist Richard Reid features in December’s Director.

The magazine’s Deputy Editor Amy Duff approached PR Superstar asking if our client would like to be featured editorially in their ‘business clinic’ page.

After contacting Amy several times this year, it was great for her to come direct to PR Superstar, instead of us chasing her! Relationships with journalists should be nurtured, not just for the one story but for the long-haul, and over time, good quality media relations should pay off.

Richard, Founder of Pinnacle Proactive, who has been widely featured in the specialist HR media and throughtout the national press, TV and radio, gives advice to Director readers about how best they can motivate their workforce in these tough economic times.

Director magazine is well-respected and is the official magazine of The Institute of Directors.

For a compelling public relations campaign, B2B or B2C, that really resonates with your target audiences, contact Jill Kent, Founder of journalist-run London public relations consultancy, PR Superstar on 020 8274 0807.

Tags: B2B PR, Director, Journalists, Media Relations, Pinnacle Proactive, PR Superstar, Richard Reid | Posted in Business Press, Online Media, PR Tips November 2nd, 2009

National B2B Media Interest Grows

Business journalists from bbc.co.uk and The Sunday Times are the latest national B2B media who will attend the Director’s Cut event, a UK first, created by The Leadership Theatre.

To find out more about the leadership training event that is getting journalists so excited, including a London-based Business Correspondent from The New York Times who is interested to attend, check out www.theleadershiptheatre.com

Tags: B2B PR, BBC, BBC Online, Journalists, PR Superstar, The Director's Cut, The Leadership Theatre, The New York Times, The Sunday Times | Posted in Business Press, International Media, National Press, Online Media October 7th, 2009

How to Get Media Coverage

Getting media coverage isn’t easy and it’s getting harder!

In the last year or so, many papers and magazines have folded, including big-names such as Maxim, Arena, Eve and Rupert Murdoch’s Thelondonpaper, so there’s less media around; and many existing papers and magazines who are managing to hang on in there have shrunk in size due to a fall in advertising and declining sales.

Nevertheless, here are Top 5 ways which should help you to achieve media coverage:

Have a think about what media may be interested in you and your business, and bear in mind your target market and what media they read/listen to/watch. Is it local, regional or national media, b2b or b2c, online or offline?
Write a press release about something newsworthy going on within your own business, such as expansion into new markets, product launches, a new CSR scheme, a big order, new project, etc. Issue the release to specific journalists and Editors, whoever’s the most relevant to your business, on your target media and follow-up with a brief phone call to gauge and encourage interest.
Form effective, two-way relationships with key journalists, remaining in regular contact with them and providing a steady flow of newsworthy stories.
There may be existing stories out there in the press that you can ‘PR piggy-back’ on to with your own expert comments, research or useful information.
Of course, not all businesses are automatically newsworthy, so you may have to ‘create news.’ This could include staging PR stunts to grab the media’s attention, getting a suitable celebrity to endorse your product or service, or carrying out research related to your business or market to provide facts and figures that are newsworthy.

PR Superstar is a London-based PR consultancy with public relations clients in London, Surrey, UK-wide and internationally – contact PR Superstar on 020 8274 0807 to find out more about how we can help grow your profile and win you new clients using PR Superstar’s high-powered PR.

Tags: How to get media coverage, Journalists, Media Coverage, News Creation, PR piggy-back, Press Releases | Posted in PR Tips October 1st, 2009

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