Posts Tagged ‘Media Coverage’

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DIY Public Relations: How to Get Started

Part of effective PR is having strong relationships with key journalists.

This means giving the right journalist the right story at the right time and feeding them a regular supply of useful articles, insight and comment.

If you are an entrepreneur or small business doing your own PR, how do you get started?

Either call or e-mail key journalists in your sector and invite them for a coffee or lunch.

Award-winning Property Editor Anne Ashworth, of The Times, will be meeting PR Superstar’s luxury property client Huntly Hooper later this month after we suggested a 121. We have also arranged media meetings for Huntly Hooper with The Financial Times, The Sunday Times, The Wall Street Journal and The London Evening Standard.

Such meetings get you crucial face time with journalists where you can talk about your business – importantly, always ask how you might be able to help journalists with stories they are working on too.

Tags: , , , , , , , , , , , | Posted in PR Tips December 3rd, 2010

How to Get Media Coverage

PR Superstar is teaming up with easyJet to organise an Alpine ski press trip next month.

The newspaper and magazine journalists will enjoy a 4-day press trip at our client TG Ski’s chalets in the French Alps, including winter sports activities - TG Ski will get full page and double page editorial spreads in return.

For businesses on a budget and having to do their own PR, product reviews are one of the the best ways to get media coverage.

Simply invite your target press to test out and review your products and services, especially if they’re new or different from those offered by your competitors.

Either give the journalists a call to gauge interest or put together a short press release and e-mail it over to them, and follow up with a phone call.

For a free consultation about your public relations needs, contact Jill Kent, Founder of PR Superstar, on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

Tags: , , , , , , , | Posted in National Press, PR Tips, Regional Press November 3rd, 2010

Aleksandr Orlov The PR Great

The media phenomenon that is Aleksandr Orlov was this week back in the news – thanks to a clever PR stunt.

Aleksandr, the furry, fictitious founder of price comparison website comparethemarket.com, has released his long-awaited autobiography, ’A Simples Life.’

The public relations stunt was covered extensively by the UK media, including quality titles, with many press predicting it will top the Christmas 2010 book charts.

The stunt follows a limited edition Aleksandr talking toy, complete with trademark smoking jacket and paisley silk cravat, that hit the shops in time for last Christmas.

Aleksandr Orlov is a fine example of PR, advertising and branding at its best – fun and effective - and one that has helped comparethemarket.com to grow by 70 per cent.

Tags: , , , , , , , , , , | Posted in PR Comment November 1st, 2010

How to Get Media Coverage

Getting media coverage isn’t easy and it’s getting harder!

In the last year or so, many papers and magazines have folded, including big-names such as Maxim, Arena, Eve and Rupert Murdoch’s Thelondonpaper, so there’s less media around; and many existing papers and magazines who are managing to hang on in there have shrunk in size due to a fall in advertising and declining sales.

Nevertheless, here are Top 5 ways which should help you to achieve media coverage:

  1. Have a think about what media may be interested in you and your business, and bear in mind your target market and what media they read/listen to/watch. Is it local, regional or national media, b2b or b2c, online or offline?
  2. Write a press release about something newsworthy going on within your own business, such as expansion into new markets, product launches, a new CSR scheme, a big order, new project, etc. Issue the release to specific journalists and Editors, whoever’s the most relevant to your business, on your target media and follow-up with a brief phone call to gauge and encourage interest.
  3. Form effective, two-way relationships with key journalists, remaining in regular contact with them and providing a steady flow of newsworthy stories.
  4. There may be existing stories out there in the press that you can ‘PR piggy-back’ on to with your own expert comments, research or useful information.
  5. Of course, not all businesses are automatically newsworthy, so you may have to ‘create news.’ This could include staging PR stunts to grab the media’s attention, getting a suitable celebrity to endorse your product or service, or carrying out research related to your business or market to provide facts and figures that are newsworthy.

PR Superstar is a London-based PR consultancy with public relations clients in London, Surrey, UK-wide and internationally – contact PR Superstar on 020 8274 0807 to find out more about how we can help grow your profile and win you new clients using PR Superstar’s high-powered PR.

Tags: , , , , , | Posted in PR Tips October 1st, 2009

Effective Uses of Public Relations

PR isn’t about ‘fluff’ and getting some ’nice’ bits of media coverage, it’s all about boosting business growth, or it should be!

Here’s how effective public relations can help you and your business:

  1. Media coverage can raise or enhance your profile and grow awareness of your products and services among your target markets.
  2. Endorsement by a third party ie: journalists or Editors can give immediate credibility to a business, with the potential to influence your key audiences.
  3. Public relations can ultimately drive inquiries and sales, footfall, and traffic to your website, it’s all about boosting your bottom-line.
  4. PR can go a long way to ensuring that businesses stand out from their competitors in increasingly crowded marketplaces.
  5. Compared to advertising and other marketing, PR is the ultimate cost-effective, awareness-raising machine, and a well-run public relations campaign can deliver media coverage worth many tens and even hundreds of thousands of pounds in the advertising equivalent, at just a fraction of the price.

Tags: , , , , | Posted in PR Tips September 5th, 2009

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