Leading HR expert and Harley Street therapist Richard Reid features in December’s Director.
The magazine’s Deputy Editor Amy Duff approached PR Superstar asking if our client would like to be featured editorially in their ‘business clinic’ page.
After contacting Amy several times this year, it was great for her to come direct to PR Superstar, instead of us chasing her! Relationships with journalists should be nurtured, not just for the one story but for the long-haul, and over time, good quality media relations should pay off.
Richard, Founder of Pinnacle Proactive, who has been widely featured in the specialist HR media and throughtout the national press, TV and radio, gives advice to Director readers about how best they can motivate their workforce in these tough economic times.
Director magazine is well-respected and is the official magazine of The Institute of Directors.
For a compelling public relations campaign, B2B or B2C, that really resonates with your target audiences, contact Jill Kent, Founder of journalist-run London public relations consultancy, PR Superstar on 020 8274 0807.
Telltale Signs of Great Media Relations
3 telltale signs of a successful media relations campaign include:
* Positive and regular coverage across a range of media, which is read/watched/listened to by your target markets
* Strong and effective relationships established with key journalists – relationships that are two-way, whereby they chase you for editorial ideas, expert comment, product placement, etc
* Media coverage that results in lead generation for you and your business!
Contact journalist-led PR Superstar to find out more about how media relations can help your business to grow!
Tags: Business, Expert Comment, Journalists, Lead Generation, Media Coverage, Media Relations, Media Relations Campaign, PR Superstar, Product Placement | Posted in PR Tips December 19th, 2008