The FT has unveiled new TV studios, as the quality newspaper title ramps up its multimedia output.
Press Gazette carries the full story.
Savvy newspapers and magazines, even the smaller, more local titles, understand that in order to keep their readers – and win new ones - they must move with the times and bring their media offerings bang up-to-date.
The days of being ‘just’ a print journalist are long gone – now, reporters and writers must think of stories and features in terms of video, podcast, visuals, blog, and online, as well as print, all of which makes for a rich and unrivalled story-telling experience.
First New National Newspaper in 25 Years
The Independent today launched the UK’s first new national daily newspaper in almost 25 years.
Simply titled i, the paper is designed for “rapid consumption for people with busy, modern lives,” said Simon Kelner, Editor of The Independent and i.
The 56-page brightly-coloured newspaper, dubbed ‘The Indy light,’ draws its content from The Independent, but articles are shorter with a more populist approach, and should appeal to younger people.
The last daily nationals to launch were Eddy Shah’s Today and The Independent itself, back in 1986.
Media commentators are already speculating on whether i, which has been likened to the super-successful Metro newspaper in look and feel, will eventually overtake The Independent – and others – in popularity.
Whatever happens, let’s hope that i helps to breathe much-needed new life into the UK media industry and the national daily newspaper market in particular after the terrific battering it has taken in the last few years.
Tags: i, Media Industry, Nationals, Newspaper, Old Media, The Independent, The Independent on Sunday | Posted in PR Comment October 26th, 2010