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Posts Tagged ‘Pinnacle Proactive’

PR Superstar’s How to Become a ‘Media Expert’

HR doctor Richard Reid writes in today’s City AM about what to do if you’re stuck in a rut in your job, but can’t or don’t want to leave the company at the moment.

Richard, of leading human resources consultancy Pinnacle Proactive, is the paper’s resident HR expert after PR Superstar arranged for the paper to attend and review one of his training courses.

Having a regular press profile and ’expert status’ in the media can help establish business owners as leading authorities in their field of expertise and shower them with credibility.

Journalists on both the mainstream and trade media are always keen to hear from ‘experts’ who they can quote in articles and features. Decide where you’d like to be featured and give the relevant journalists and Editors a call or send an e-mail. Check they’re not on deadline though!

Tags: B2B PR, City AM, How to become a media expert, Journalists, Media Expert, Pinnacle Proactive, PR Superstar, Richard Reid | Posted in Business Press, Online Media, PR Tips, Regional Press November 5th, 2009

The Value of Good Media Relations

Leading HR expert and Harley Street therapist Richard Reid features in December’s Director.

The magazine’s Deputy Editor Amy Duff approached PR Superstar asking if our client would like to be featured editorially in their ‘business clinic’ page.

After contacting Amy several times this year, it was great for her to come direct to PR Superstar, instead of us chasing her! Relationships with journalists should be nurtured, not just for the one story but for the long-haul, and over time, good quality media relations should pay off.

Richard, Founder of Pinnacle Proactive, who has been widely featured in the specialist HR media and throughtout the national press, TV and radio, gives advice to Director readers about how best they can motivate their workforce in these tough economic times.

Director magazine is well-respected and is the official magazine of The Institute of Directors.

For a compelling public relations campaign, B2B or B2C, that really resonates with your target audiences, contact Jill Kent, Founder of journalist-run London public relations consultancy, PR Superstar on 020 8274 0807.

Tags: B2B PR, Director, Journalists, Media Relations, Pinnacle Proactive, PR Superstar, Richard Reid | Posted in Business Press, Online Media, PR Tips November 2nd, 2009

The Pinnacle for Pinnacle: Mail on Sunday Exclusive

Leading UK HR business Pinnacle Proactive is looking forward to an exclusive interview with The Mail On Sunday’s Enterprise Editor Helen Loveless next week.

The Twickenham-based consultancy is staging a series of special recession-busting seminars, the next one taking place on 19th May 09 in Kingston, Surrey.

The interview was arranged by PR Superstar, a third exclusive with the top-selling Sunday paper in just a matter of weeks.

PR Superstar is a London-based PR consultancy with public relations clients in London, Surrey, UK-wide and internationally – contact PR Superstar on 020 8274 0807 to find out more about how we can help grow your profile and win you new clients using high-powered PR.

Tags: Exclusive, Pinnacle Proactive, PR Superstar, The Mail on Sunday | Posted in Business Press, National Press March 26th, 2009

B2B Profile-Raising

Leading HR consultancy and PR Superstar client Pinnacle Proactive has secured a double page editorial spread in the April edition of Financial Management, the official magazine of The Chartered Institute of Management Accountants (CIMA), with a global circulation of 155,000.

This follows hot on the heels of Pinnacle coverage in other top-selling UK industry titles including People Management, Management Today, Personnel Today, Human Resources and The Recruiter.

National trade journals are an excellent way to raise your profile among your peers and engage with your target market, if you’re b2b rather than b2c.

There’s a whole host of specialist trade titles out there, covering most business areas, from property, retail and aviation to creative, healthcare and hospitality industries.

Tags: b2b, Financial Management, Pinnacle Proactive, PR Superstar, trade journals | Posted in Business Press, Industry and Trade Media, PR Tips March 21st, 2009

Live on the Chris Evans Show on BBC Radio 2

PR Superstar’s client Pinnacle Proactive took to the airwaves this evening live on BBC Radio 2’s Drivetime Show hosted by carrot-topped creative genius Chris Evans.

Rasheed Ogunlaru, from human consultancy Pinnacle Proactive, was quizzed about the company’s forthcoming Charisma Masterclass that is causing quite a stir among the national press, thanks to PR Superstar.

The confidence and success coach to the stars, politicians and entrepreneurs spoke to BBC Business Reporter Rebecca Pike aka Foxy (The Business Fox) about charisma: what it is, how to get it and who’s got it!

The very charming Rash even managed to win over Chris Evans by including the talented TV and radio presenter in his list of charismatic stars!

PR Superstar and Foxy both worked on the Wolverhampton Express & Star newspaper, although not at the same time.

Tags: BBC, BBC Radio 2, Business, Charisma Masterclass, Chris Evans, Express & Star, Foxy, Pinnacle Proactive, PR Superstar, Rasheed Ogunlaru, Rebecca Pike | Posted in TV and Radio January 13th, 2009

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