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Ecology has chosen London public relations consultancy PR Superstar to handle a lifestyle PR campaign for its latest range of tableware, bakeware, kitchenware and servingware products.
Ecology uses eco-friendly processes and materials in the manufacturing of its goods, that are sold in upmarket retailers including John Lewis and Selfridges, and high-end cookshops.
The company carefully considers every aspect of its manufacturing processes to reduce the negative impact on the environment.
Part of effective PR is having strong relationships with key journalists.
This means giving the right journalist the right story at the right time and feeding them a regular supply of useful articles, insight and comment.
If you are an entrepreneur or small business doing your own PR, how do you get started?
Either call or e-mail key journalists in your sector and invite them for a coffee or lunch.
Award-winning Property Editor Anne Ashworth, of The Times, will be meeting PR Superstar’s luxury property client Huntly Hooper later this month after we suggested a 121. We have also arranged media meetings for Huntly Hooper with The Financial Times, The Sunday Times, The Wall Street Journal and The London Evening Standard.
Such meetings get you crucial face time with journalists where you can talk about your business – importantly, always ask how you might be able to help journalists with stories they are working on too.
PRs will celebrate their love-hate relationship with journalists two weeks today – at ‘The CRAPPs.’
The Communicative Relations Awards from PR Professionals gives PR pros the chance to vote for the friendliest – and least friendly – names in journalism.
As a former journalist and now a PR professional, PR Superstar Founder Jill Kent thinks the awards are a hoot, and on a more serious note, will help to strengthen that special – if somewhat strained – bond that has always existed between hacks and flacks!
Heathrow Airport is upping its PR – and could get its own TV show in 2011, reports PR Week.
British Airports Authority (BAA), which owns and operates Heathrow Airport plus 5 others, is in talks with TV companies to make a documentary series about how the airport has improved, as well as reveal its inner workings.
BAA says the programme would “start to rebuild popular support for the airport.”
Support for Heathrow is much-needed after a variety of public debacles, including the shambolic launch of Terminal 5 and much-maligned plans for a third runway, which were eventually scrapped.
As a close neighbour of Heathrow, PR Superstar Founder Jill Kent, who lives just 5 miles away, suggests that rather than spend time and money on a glossy, image-boosting exercise, BAA bosses ensure their airport is properly run, with local communities in mind – starting with tackling aircraft noise, particularly early morning and late-night flights which cause misery to millions.
Heathrow Chaos: Turning Bad PR into Good
Under-fire BAA Chief Exective Colin Matthews has given up his bonus following the holiday travel chaos suffered by thousands of passengers at snow-hit Heathrow.
Mr Matthews was today again apologising to travellers, was again explaining what had caused the problems, and was again reinforcing what urgent action will now be taken to stop this from happening again. This is crisis PR textbook stuff.
Despite Heathrow Airport being totally, utterly and shambolically unprepared for the recent bad winter weather, the BAA boss has not hidden himself away and has bravely faced the assembled media throng – something many high-profile CEOs would not do, cowardly preferring to shuffle out their no.2 or the poor PR!
Whilst sacrificing his 2010 bonus will understandably not satisfy those angry and frustrated passengers who had to bed down for days in what the press deemed Heathrow refugee camps, it is a public admission of his failure, as BAA’s boss, and a personal gesture of goodwill.
Tags: BAA, Bad PR, Colin Matthews, Crisis PR, Good PR, Heathrow Airport, PR, PR Disaster, Snow, Travel chaos, Winter weather | Posted in PR Comment December 22nd, 2010