Girlguiding UK has launched a high-profile public relations campaign aimed at highlighting airbrushed photos and their damaging impact on young people.
The PR campaign is urging Government to introduce compulsory labelling on ‘touched-up’ images in magazines, following Girlguiding UK research which found that 50% of 16-21-year-old girls would consider having surgery to change the way they look. A petition has also been launched.
What a relevant and timely public relations campaign that should hopefully secure long overdue change - it should also help to shape a generation of self-confident girls and young women, as well as catapult Girlguiding UK into the 21st Century and drive an army of eager new recruits their way! Find out more on the Girlguiding UK website.
Aleksandr Orlov The PR Great
The media phenomenon that is Aleksandr Orlov was this week back in the news – thanks to a clever PR stunt.
Aleksandr, the furry, fictitious founder of price comparison website comparethemarket.com, has released his long-awaited autobiography, ’A Simples Life.’
The public relations stunt was covered extensively by the UK media, including quality titles, with many press predicting it will top the Christmas 2010 book charts.
The stunt follows a limited edition Aleksandr talking toy, complete with trademark smoking jacket and paisley silk cravat, that hit the shops in time for last Christmas.
Aleksandr Orlov is a fine example of PR, advertising and branding at its best – fun and effective - and one that has helped comparethemarket.com to grow by 70 per cent.
Tags: Advertising, Aleksandr Orlov, Brand, Brand Awareness, comparethemarket.com, comparethemeerkat.com, Media Coverage, PR, PR Campaign, PR Stunt, Public Relations | Posted in PR Comment November 1st, 2010