Below are just some ways you can harness the power of public relations to help grow your business or organisation — even in a recession!
They’re designed to increase your public profile and media presence, and drive word-of-mouth.
Word-of-mouth is considered to be the most effective form of communication because it’s from a third party (eg: a journalist writing in a paper or a recommendation from a friend) and is deemed highly credible; advertising, as it’s paid-for promotion, is widely thought to be the least effective.
Anyway, on with just a handful of PR Superstar’s suggestions:
* Stage a PR Stunt - help create a buzz about your business with innovative and eye-catching stunts, amazing media stories and on-street ambient marketing
* Write regular press releases - about newsworthy events and activities connected with your business; where there is no news, a PR specialist can ‘create’ it
* Boost community relations – sponsor a charity or worthwhile cause, and shout about this on both your own and their website, in company literature, in the media, and so on
* Call on influencer relations – stage a profile-raising press party for key journalists and business contacts to help them get to know you and your business, for example
* Place profile-raising editorial - most newspapers and magazines will be happy to run free editorial in the form of a competition or reader’s offer, if you fulfill their minimum prize value. The competition can promote a service and product and be a very cost-effective way of getting your business on to the pages of papers and magazines — and under readers’ noses!
To find out more about how PR Superstar can help grow your business or organisation, call Jill Kent on 020 8274 0807 or e-mail hello@prsuperstar.co.uk
Aleksandr Orlov The PR Great
The media phenomenon that is Aleksandr Orlov was this week back in the news – thanks to a clever PR stunt.
Aleksandr, the furry, fictitious founder of price comparison website comparethemarket.com, has released his long-awaited autobiography, ’A Simples Life.’
The public relations stunt was covered extensively by the UK media, including quality titles, with many press predicting it will top the Christmas 2010 book charts.
The stunt follows a limited edition Aleksandr talking toy, complete with trademark smoking jacket and paisley silk cravat, that hit the shops in time for last Christmas.
Aleksandr Orlov is a fine example of PR, advertising and branding at its best – fun and effective - and one that has helped comparethemarket.com to grow by 70 per cent.
Tags: Advertising, Aleksandr Orlov, Brand, Brand Awareness, comparethemarket.com, comparethemeerkat.com, Media Coverage, PR, PR Campaign, PR Stunt, Public Relations | Posted in PR Comment November 1st, 2010