Public Relations Consultancy UK | PR Superstar® PR Consultancy London UK

Posts Tagged ‘PR’

How to Get Media Coverage

PR Superstar is teaming up with easyJet to organise an Alpine ski press trip next month.

The newspaper and magazine journalists will enjoy a 4-day press trip at our client TG Ski’s chalets in the French Alps, including winter sports activities - TG Ski will get full page and double page editorial spreads in return.

For businesses on a budget and having to do their own PR, product reviews are one of the the best ways to get media coverage.

Simply invite your target press to test out and review your products and services, especially if they’re new or different from those offered by your competitors.

Either give the journalists a call to gauge interest or put together a short press release and e-mail it over to them, and follow up with a phone call.

For a free consultation about your public relations needs, contact Jill Kent, Founder of PR Superstar, on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

Tags: Journalists, Media Coverage, PR, Product Placement, Product Reviews, Public Relations, TGski, Travel PR | Posted in National Press, PR Tips, Regional Press November 3rd, 2010

Aleksandr Orlov The PR Great

The media phenomenon that is Aleksandr Orlov was this week back in the news – thanks to a clever PR stunt.

Aleksandr, the furry, fictitious founder of price comparison website comparethemarket.com, has released his long-awaited autobiography, ’A Simples Life.’

The public relations stunt was covered extensively by the UK media, including quality titles, with many press predicting it will top the Christmas 2010 book charts.

The stunt follows a limited edition Aleksandr talking toy, complete with trademark smoking jacket and paisley silk cravat, that hit the shops in time for last Christmas.

Aleksandr Orlov is a fine example of PR, advertising and branding at its best – fun and effective - and one that has helped comparethemarket.com to grow by 70 per cent.

Tags: Advertising, Aleksandr Orlov, Brand, Brand Awareness, comparethemarket.com, comparethemeerkat.com, Media Coverage, PR, PR Campaign, PR Stunt, Public Relations | Posted in PR Comment November 1st, 2010

PR Superstar Salutes Girlguiding UK

Girlguiding UK has launched a high-profile public relations campaign aimed at highlighting airbrushed photos and their damaging impact on young people.

The PR campaign is urging Government to introduce compulsory labelling on ‘touched-up’ images in magazines, following Girlguiding UK research which found that 50% of 16-21-year-old girls would consider having surgery to change the way they look. A petition has also been launched.

What a relevant and timely public relations campaign that should hopefully secure long overdue change - it should also help to shape a generation of self-confident girls and young women, as well as catapult Girlguiding UK into the 21st Century and drive an army of eager new recruits their way! Find out more on the Girlguiding UK website.

Tags: Girlguiding UK, PR, PR Campaign, Public Relations Campaign | Posted in PR Comment August 8th, 2010

PR Week: Hack V Flack Experiment

The similarities between the roles of journalist and PR professional are explored in an experiment conducted by public relations bible PR Week.

The age-old tension between PRs and journalists is well documented, says the magazine.

PR Week set up the experiment to find out what would happen when a ‘hack’ and a ‘flack’ swapped roles for a week.

What would a PRO think of a journalist’s deadlines, being on the receiving end of pitches and deciding on stories in the news meeting?

And how would a journalist cope with managing clients, pitching to other hacks, and having to make those dreaded follow-up calls?

PR Superstar aka senior journalist and PR professional Jill Kent is highly experienced in both journalism and public relations with a 20-year media career, and can relate to the similarities and differences between the two - perhaps the job swap, as demonstrated in PR Week, should become more commonplace to help bring about greater understanding and better relations between the two professions, that do need each other let’s face it.

Tags: Journalism, Journalist, PR, PR Superstar, PR Week, Public Relations | Posted in PR Comment July 29th, 2010

PR Disaster for BP

PR Week today reports that beleaguered BP is spending millions of dollars to minimise the PR damage caused by the Gulf of Mexico oil spill, which has been named the worst oil spill in US history.

With no end in sight to the ongoing saga, BP chief executive Tony Hayward has said: ‘I think this is clearly a major reputational issue for BP.’

As £12billion was wiped off the value of its shares earlier today, it seems that BP’s reputation – and its future - is at risk every bit as much as the Gulf ecosystem.

The results mean the company’s stock has fallen £42billion – more than a third of its value – since the fatal oilrig explosion six weeks ago.

Some analysts are predicting that BP may not survive.

Greenpeace, who are masters of effective PR, summed up the feelings of many around the world when they hung a large flag with their own design on BP’s West London HQ, rebranding the company “British Polluters.”

Tags: Bad PR, BP, Effective Uses of Public Relations, Ethical Reputation, Greenpeace, Oil Spill, PR, PR Disaster, PR Week, Public Relations, Reputation | Posted in PR Comment June 1st, 2010

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