According to journalism gospel, Press Gazette, certain sections of the UK’s old media are fighting back, boasting booming circulation figures, despite widespread spiralling sales elsewhere in traditional media.

It’s tough times these days for old media, with advertising sales having fallen victim to the recession, combined with sagging circulations and the phenomenal growth of new media and social media.

However, it’s not all doom and gloom, especially in the consumer magazine market, with many top titles enjoying something of a renaissance.

Circulation figures for current affairs magazine The Week are up 9.8% to 169,690 for the 2nd half of 2009 compared to the same period in 2008; sales of women’s weekly The Lady which is celebrating its 125th birthday have grown by 9.3% to 28,782; satirical monthly The Oldie is enjoying a circulation increase of 14.6% to 35,965, and sales of celebrity weekly Star are up a jaw-dropping 83.4%, with a massive circulation of 492,067.

As with nearly all businesses that have survived the worst recession in living memory, the successful Editors cite their reasons for growth as innovation and uniqueness; delivering a quality product, and one that is value-for-money and relevant to their consumers and target audiences.

As a newspaper journalist by profession, PR Superstar Founder Jill Kent hopes this trend among the so-called old media may long continue!