Posts Tagged ‘Product Reviews’

How to Get Media Coverage

PR Superstar is teaming up with easyJet to organise an Alpine ski press trip next month.

The newspaper and magazine journalists will enjoy a 4-day press trip at our client TG Ski’s chalets in the French Alps, including winter sports activities - TG Ski will get full page and double page editorial spreads in return.

For businesses on a budget and having to do their own PR, product reviews are one of the the best ways to get media coverage.

Simply invite your target press to test out and review your products and services, especially if they’re new or different from those offered by your competitors.

Either give the journalists a call to gauge interest or put together a short press release and e-mail it over to them, and follow up with a phone call.

For a free consultation about your public relations needs, contact Jill Kent, Founder of PR Superstar, on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

Tags: , , , , , , , | Posted in National Press, PR Tips, Regional Press November 3rd, 2010

PR Tactic: Using Product Reviews
to Get You News!

The likes of Madonna, P Diddy and other A-Listers wouldn’t be without them…with it being New Year and many of us having resolutions to shape up and work out, PR Superstar invited London journalists to put a celebrity personal fitness training company to the test and see exactly why they’re a must-have for the rich and famous.

So far, our client One Element is busy putting journalists from The London Evening Standard and Radio Jackie through their paces with regular sessions; The London Metro have contacted us and are keen to try it out too, following our fitness PR campaign. We’ll feature their reviews here!

Offering journalists a trial of your products and services is a great way to get publicity for your business and if they’re impressed, they could become good contacts for future stories too. Journalists are also influential and well-connected and can help spread positive word of mouth about you among a wide circle of people!

PR Superstar is a London-based b2b and b2c public relations company, with clients in Surrey, London, UK-wide and internationally – contact us on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

Tags: , , , , , , , | Posted in PR Tips, Regional Press, TV and Radio January 19th, 2010

Sports Press Success for PR Superstar Client

St Kilda, the remotest part of the UK

Just days into a PR campaign to promote sports sunglasses – and PR Superstar lifestyle PR client Direct Sunglasses UK is looking forward to product placement, product reviews, expert comment and profile-raising competitions in the very best national sports magazines.

These include: Triathlete’s World, The Wisden Cricketer, Running Fitness, Today’s Golfer, Rugby World, Sailing Today, RIB International, Motorboat and Yatching, Sports Boat and RIB, What Mountain Bike, Cycle Sport, Cycling Weekly, Superbike, Airliner World, Pilot, Today’s Pilot, Go Flying! and AirForces Monthly.

The Editor of one well-known sports boat magazine will be ‘road testing’ or should we say ‘boat testing’ his sunglasses on a trip to the remotest part of the UK — St Kilda, west of Scotland’s Outer Hebrides.

Meanwhile, the Editor of AirForces Monthly plans to really put his sunglasses through their paces – while he’s working with the US Air Force in Florida!

PR Superstar is London’s No.1 PR company, our specialist PR divisions span luxury and lifestyle; healthcare, beauty and wellness; restaurants and hotels, aviation and transport; architecture and engineering; regeneration and property; and small business.

Tags: , , , , , , , , , , , , , , | Posted in Sports and Health Press May 9th, 2009