Girlguiding UK has launched a high-profile public relations campaign aimed at highlighting airbrushed photos and their damaging impact on young people.

The PR campaign is urging Government to introduce compulsory labelling on ‘touched-up’ images in magazines, following Girlguiding UK research which found that 50% of 16-21-year-old girls would consider having surgery to change the way they look. A petition has also been launched.

What a relevant and timely public relations campaign that should hopefully secure long overdue change - it should also help to shape a generation of self-confident girls and young women, as well as catapult Girlguiding UK into the 21st Century and drive an army of eager new recruits their way! Find out more on the Girlguiding UK website.

 

 PR Superstar fitness client One Element today star in a double page feature in The News of the World’s magazine, Fabulous.

PR Superstar arranged for Tom Marien, MD of the London-based outdoor fitness company, to train Elen Rives, model and ex-fiancee of footballer Frank Lampard, to run in next weekend’s London Marathon for charity.

Find out how she got on with Tom here. 

Elen, who smokes and went from zero fitness to running over 30 miles a week in just over a month, will talk about her experience on Live from Studio Five, Channel Five’s early evening talk show, tomorrow (Monday).

For a headline-grabbing public relations campaign for your business in London, Surrey, or UK-wide, contact PR Superstar public relations consultancy on 020 8274 0807 for a no-obligation chat.

ITV is the first media out of the blocks to cover PR Superstar’s latest client, the Yorkshire Salt Cave.

Watch the high-profile news coverage on ITV Yorkshire here which has resulted in dozens of new customers for the healthcare business, based near Leeds, West Yorkshire.

Our healthcare public relations campaign continues in earnest and PR Superstar is now busy arranging journalist reviews and features with the other regional media heavyweights, including The Yorkshire Post, The Yorkshire Evening Post, BBC Leeds, The Bradford Telegraph and Argus, Yorkshire Life, and Huddersfield Examiner, who will also cover the story.

For local, regional or national media coverage for your healthcare business or organisation in London, Surrey or UK-wide, contact PR Superstar’s healthcare PR practice on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

Celebrity beauty guru and PR Superstar client Cherry Woods gets a glowing review of her luxurious facials in tonight’s The London Evening Standard.

“I did feel in fine fettle for the rest of the day,” writes ES Features Writer Felicity Lloyd.

Read The London Evening Standard review here.

Society magazine Tatler contacted PR Superstar on the same day keen to write a feature on Cherry, following our high-profile beauty and luxury PR campaign with the regional and national media, which has so far gained coverage in the likes of Vogue, Elle, Cosmo, Marie Claire and Country Living.

To find out more about PR Superstar’s beauty PR or luxury PR services contact us on 020 8274 0807 or click here and here.

Wimbledon’s All Saints C of E Primary is the latest school to sign up for our ‘SAM for Schools’ campaign, that we created for PR Superstar client Samuel Estates.

Nigel Chandler, of St John Fisher Primary School’s PTA, also Wimbledon and a member of ‘SAM for Schools,’ said: “This is an excellent way for a local business to support schools in their area, where both organisations are benfiting by supporting each other.”

Samuel Estates, the award-winning and innovative residential lettings, management and sales agency, with offices in Colliers Wood and Balham, launched the ’SAM for Schools’ property PR and fund-raising campaign last year.

How ‘SAM for Schools’ works:

* Schools across South West London are invited to sign up and get involved

* Parents, teachers, their families, friends and associates who are wanting to sell or let their property can raise funds for their local school by using Samuel Estates, who will donate 15% of their fees to each school generating a successful sale or let.

* Each school chooses their own worthwhile fund-raising cause – such as new computer or sports equipment, creation of a school garden or vegetable plot, more books for the school library, and so on.

Schools in South West London wanting to join ‘SAM for Schools’ should contact Jill Kent at PR Superstar public relations consultancy on 020 8274 0807.

Acumentive has appointed PR Superstar to launch its range of innovative healthcare products in the UK.

The Richmond-upon-Thames based business is set to revolutionise UK healthcare with its world-class and cutting-edge asset tracking technology, in partnership with Patient Care Technology Systems in the US.

Jill Kent, PR Superstar Founder, said: “PR Superstar has a proven track record in delivering outstanding national and international healthcare PR campaigns for our clients. We are really excited that Acumentive and other healthcare companies wanting first-class public relations approach PR Superstar only, having heard about our reputation for hard work and great PR results.”

PR Superstar is an independent, London public relations consultancy with UK-wide and international PR capability – contact us here.

     

PR Superstar client, the ‘Salt Cave Climatherapy Centre’ near Dublin, was today inundated with literally hundreds of inquiries and bookings by phone and e-mail after we gained high-profile coverage for the clinic on Ireland’s favourite TV show, Ireland:AM, the Irish equivalent of GMTV. Watch the film here.

Producers of Ireland:AM are keen to air the film again next week after getting “a huge reaction” from viewers, following our healthcare public relations campaign.

You can also catch the asthma-busting, artificial cave on The Evening Show on Dublin’s City Channel. Watch the TV clip here!

To run a PR campaign for your healthcare business or organisation, click here to find out more or call PR Superstar, your specialist healthcare PR consultancy, on 020 8274 0807.

Latest PR Superstar client One Element are limbering up for live interviews tomorrow (Friday) on BBC Radio London.

Our ‘2010, and the Days of the Gym are Numbered’ public relations campaign has caught the eye of producers who will feature the story twice at 7.20am and 8.20am on their popular Breakfast Show, hosted by Gaby Roslin and Paul Ross.

BBC London’s radio car together with intrepid reporter will be making a special trip to Wandsworth Common to interview Tom Marien, MD of outdoor exercise specialists One Element, and two of his clients, both self-confessed former gym junkies and now avid fans of exercising in the great outdoors! It is a fact that gym memberships UK-wide continue to fall, whilst outdoor fitness companies enjoy sustained growth.

Find out more about PR Superstar’s fitness PR campaign by tuning in live tomorrow morning to BBC Radio London.

The likes of Madonna, P Diddy and other A-Listers wouldn’t be without them…with it being New Year and many of us having resolutions to shape up and work out, PR Superstar invited London journalists to put a celebrity personal fitness training company to the test and see exactly why they’re a must-have for the rich and famous.

So far, our client One Element is busy putting journalists from The London Evening Standard and Radio Jackie through their paces with regular sessions; The London Metro have contacted us and are keen to try it out too, following our fitness PR campaign. We’ll feature their reviews here!

Offering journalists a trial of your products and services is a great way to get publicity for your business and if they’re impressed, they could become good contacts for future stories too. Journalists are also influential and well-connected and can help spread positive word of mouth about you among a wide circle of people!

PR Superstar is a London-based b2b and b2c public relations company, with clients in Surrey, London, UK-wide and internationally – contact us on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

London’s daily business newspaper City AM will be a picture of calm after visiting not just one, but two PR Superstar clients, next Friday.

Features Writer Tim Barber will experience the country’s first ’salt cave’ in Wandsworth, which relieves asthma and allergies, and is also a major draw for stressed-out City workers wanting to unwind and chill out.

Intrepid Tim will then be treated to magnetic therapy at the Bemer Health Centre, Wandsworth, which provides relief and recovery from a whole raft of ailments, as well as boosting health and vitality, and is a great stress-buster.

Read his reviews here following London-based PR Superstar’s healthcare public relations campaigns that have attracted regional, national and international media coverage.