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Posts Tagged ‘Public Relations’

PR Awards for Journalists: The CRAPPs

PRs will celebrate their love-hate relationship with journalists two weeks today – at ‘The CRAPPs.’

The Communicative Relations Awards from PR Professionals gives PR pros the chance to vote for the friendliest – and least friendly – names in journalism.

As a former journalist and now a PR professional, PR Superstar Founder Jill Kent thinks the awards are a hoot, and on a more serious note, will help to strengthen that special – if somewhat strained – bond that has always existed between hacks and flacks!

Tags: Journalism, Journalists, PR, PR Superstar, Public Relations, The CRAPPs | Posted in PR Comment December 1st, 2010

Image-Boosting TV Role for Heathrow?

Heathrow Airport is upping its PR – and could get its own TV show in 2011, reports PR Week.

British Airports Authority (BAA), which owns and operates Heathrow Airport plus 5 others, is in talks with TV companies to make a documentary series about how the airport has improved, as well as reveal its inner workings.

BAA says the programme would “start to rebuild popular support for the airport.”

Support for Heathrow is much-needed after a variety of public debacles, including the shambolic launch of Terminal 5 and much-maligned plans for a third runway, which were eventually scrapped.

As a close neighbour of Heathrow, PR Superstar Founder Jill Kent, who lives just 5 miles away, suggests that rather than spend time and money on a glossy, image-boosting exercise, BAA bosses ensure their airport is properly run, with local communities in mind – starting with tackling aircraft noise, particularly early morning and late-night flights which cause misery to millions.

Tags: BAA, Heathrow Airport, Image-Boosting, PR, PR Superstar, PR Week, Public Relations, TV | Posted in PR Comment November 18th, 2010

How to Get Media Coverage

PR Superstar is teaming up with easyJet to organise an Alpine ski press trip next month.

The newspaper and magazine journalists will enjoy a 4-day press trip at our client TG Ski’s chalets in the French Alps, including winter sports activities - TG Ski will get full page and double page editorial spreads in return.

For businesses on a budget and having to do their own PR, product reviews are one of the the best ways to get media coverage.

Simply invite your target press to test out and review your products and services, especially if they’re new or different from those offered by your competitors.

Either give the journalists a call to gauge interest or put together a short press release and e-mail it over to them, and follow up with a phone call.

For a free consultation about your public relations needs, contact Jill Kent, Founder of PR Superstar, on 020 8274 0807 or e-mail hello@prsuperstar.co.uk

Tags: Journalists, Media Coverage, PR, Product Placement, Product Reviews, Public Relations, TGski, Travel PR | Posted in National Press, PR Tips, Regional Press November 3rd, 2010

Aleksandr Orlov The PR Great

The media phenomenon that is Aleksandr Orlov was this week back in the news – thanks to a clever PR stunt.

Aleksandr, the furry, fictitious founder of price comparison website comparethemarket.com, has released his long-awaited autobiography, ’A Simples Life.’

The public relations stunt was covered extensively by the UK media, including quality titles, with many press predicting it will top the Christmas 2010 book charts.

The stunt follows a limited edition Aleksandr talking toy, complete with trademark smoking jacket and paisley silk cravat, that hit the shops in time for last Christmas.

Aleksandr Orlov is a fine example of PR, advertising and branding at its best – fun and effective - and one that has helped comparethemarket.com to grow by 70 per cent.

Tags: Advertising, Aleksandr Orlov, Brand, Brand Awareness, comparethemarket.com, comparethemeerkat.com, Media Coverage, PR, PR Campaign, PR Stunt, Public Relations | Posted in PR Comment November 1st, 2010

PR Week: Hack V Flack Experiment

The similarities between the roles of journalist and PR professional are explored in an experiment conducted by public relations bible PR Week.

The age-old tension between PRs and journalists is well documented, says the magazine.

PR Week set up the experiment to find out what would happen when a ‘hack’ and a ‘flack’ swapped roles for a week.

What would a PRO think of a journalist’s deadlines, being on the receiving end of pitches and deciding on stories in the news meeting?

And how would a journalist cope with managing clients, pitching to other hacks, and having to make those dreaded follow-up calls?

PR Superstar aka senior journalist and PR professional Jill Kent is highly experienced in both journalism and public relations with a 20-year media career, and can relate to the similarities and differences between the two - perhaps the job swap, as demonstrated in PR Week, should become more commonplace to help bring about greater understanding and better relations between the two professions, that do need each other let’s face it.

Tags: Journalism, Journalist, PR, PR Superstar, PR Week, Public Relations | Posted in PR Comment July 29th, 2010

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