PR Week today reports that beleaguered BP is spending millions of dollars to minimise the PR damage caused by the Gulf of Mexico oil spill, which has been named the worst oil spill in US history.
With no end in sight to the ongoing saga, BP chief executive Tony Hayward has said: ‘I think this is clearly a major reputational issue for BP.’
As £12billion was wiped off the value of its shares earlier today, it seems that BP’s reputation – and its future - is at risk every bit as much as the Gulf ecosystem.
The results mean the company’s stock has fallen £42billion – more than a third of its value – since the fatal oilrig explosion six weeks ago.
Some analysts are predicting that BP may not survive.
Greenpeace, who are masters of effective PR, summed up the feelings of many around the world when they hung a large flag with their own design on BP’s West London HQ, rebranding the company “British Polluters.”
Footballer No.3 Granted Gagging Order
An unnamed England footballer has won an injunction preventing the media from publishing claims about his private life.
He is the third England international player in just 2 weeks to be granted such an order.
Rather than looking to High Court injunctions to protect reputations – as well as big-money contracts and sponsorships - PR Superstar suggests that high-profile figures and so-called “role models” clean up their personal lives, so there is no danger of embarrassing revelations coming back to bite them where it hurts.
Read the latest on this story in Press Gazette.
Tags: England Footballers, Injunction, PR Superstar, Press Gazette, Reputation, Reputation Enhancement and Protection | Posted in PR Comment August 30th, 2010