It’s probably the question I get asked the most.
Smart businesses want it and know that they absolutely need it in order to grow, but with scratched heads and puzzled looks, still ask:“So, what exactly is public relations?”
There’s not one straightforward answer, public relations is about many, many things.
PR is about public awareness of your business, brand or organisation; it’s part and parcel of image creation; it’s concerned with reputation enhancement and protection, as well as audience perception.
Most crucially, good public relations is about informing and influencing your target markets, and it’s a very real way of persuading people to buy your goods or services.
Find out how London’s PR Superstar public relations consultancy can help boost your business by contacting 020 8274 0807.




Footballer No.3 Granted Gagging Order
An unnamed England footballer has won an injunction preventing the media from publishing claims about his private life.
He is the third England international player in just 2 weeks to be granted such an order.
Rather than looking to High Court injunctions to protect reputations – as well as big-money contracts and sponsorships - PR Superstar suggests that high-profile figures and so-called “role models” clean up their personal lives, so there is no danger of embarrassing revelations coming back to bite them where it hurts.
Read the latest on this story in Press Gazette.
Tags: England Footballers, Injunction, PR Superstar, Press Gazette, Reputation, Reputation Enhancement and Protection | Posted in PR Comment August 30th, 2010