He is the third England international player in just 2 weeks to be granted such an order.

Rather than looking to High Court injunctions to protect reputations – as well as big-money contracts and sponsorships - PR Superstar suggests that high-profile figures and so-called “role models” clean up their personal lives, so there is no danger of embarrassing revelations coming back to bite them where it hurts.

Read the latest on this story in Press Gazette.

With no end in sight to the ongoing saga, BP chief executive Tony Hayward has said: ‘I think this is clearly a major reputational issue for BP.’

As £12billion was wiped off the value of its shares earlier today, it seems that BP’s reputation – and its future - is at risk every bit as much as the Gulf ecosystem.

The results mean the company’s stock has fallen £42billion – more than a third of its value – since the fatal oilrig explosion six weeks ago.

Some analysts are predicting that BP may not survive.

Greenpeace, who are masters of effective PR, summed up the feelings of many around the world when they hung a large flag with their own design on BP’s West London HQ, rebranding the company “British Polluters.”

Toyota President Akio Toyoda yesterday admitted that the car manufacturer had ”pursued growth” above safety.

His sensational statement follows a string of major problems across a range of Toyota vehicles, which has led to the global recall of 8.5 million cars - and the worldwide battering of his company’s reputation.

Meanwhile Jim Lentz, President of Toyota’s US operations, has confessed that it took “too long to come to grips with a rare, but serious set of safety issues.”

Things seem to be going from bad to worse for the Japanese car giant and the media are already beginning to question if the company is now fighting a losing battle.

At the heart of Toyota’s reputational meltdown is its delay in identifying and addressing issues in the first place. Whatever the world’s largest car maker says and does now, there is a sense that it ignored problems until it was forced to take action.

The best crisis PR takes place at the first whiff of a problem. Senior management and PROs – indeed all employees – should be ever alert to potential threats and crises and then plan their way out of them or around them with urgent action, long before the proverbial brown stuff hits the fan.

Mr Toyoda, grandson of Toyota’s founder, will today apologise to the US Congress and the millions of Toyota owners for his firm’s failings, but is it already the end of the road for Toyota?

After keeping schtum for nearly 3 months, golfing superstar Tiger Woods finally stepped out of the shadows to speak publicly about his scandal-ridden private life.

Overall, he did say the right things; but his public apology was long overdue and the PR-scripted, 13-minute performance seemed robotic, disingenuous and overly long - with many viewers left wondering if he had done this only to salvage his career and hang on to big-money deals with those sponsors who haven’t yet walked away.

Family, friends and supporters filled the hand-picked press conference, which included just three pro-Woods journalists who were not allowed to ask any questions.

The carefully stage-managed – and in many people’s eyes, wholly unconvincing – affair ended with tarnished Woods tenderly embracing his mother before leaving the podium with his head bowed. Bafta anyone?

Interestingly, Wood’s wife Elin was absent from the PR circus.

Make up your own mind about the infamous Tiger Woods apology, which has drawn mixed reactions, by watching the full press conference here.

Acumentive has appointed PR Superstar to launch its range of innovative healthcare products in the UK.

The Richmond-upon-Thames based business is set to revolutionise UK healthcare with its world-class and cutting-edge asset tracking technology, in partnership with Patient Care Technology Systems in the US.

Jill Kent, PR Superstar Founder, said: “PR Superstar has a proven track record in delivering outstanding national and international healthcare PR campaigns for our clients. We are really excited that Acumentive and other healthcare companies wanting first-class public relations approach PR Superstar only, having heard about our reputation for hard work and great PR results.”

PR Superstar is an independent, London public relations consultancy with UK-wide and international PR capability – contact us here.

Despite these tough economic times, PR Superstar is busier than ever since launching two years ago.

The key to PR Superstar’s success? Our reputation.

It’s a reputation that’s built on a quality service that’s results-driven and value-for-money, together with great customer care.

Nearly 100% of our new clients are all referrals from existing PR Superstar clients and contacts, which we are very grateful for.

As the Chartered Institute of Public Relations (CIPR) says: “PR is about reputation – the result of what you do, what you say and what others say about you.”

Having a first-class reputation, says PR Superstar, is the best bit of public relations that any business can do for itself.

Primark is again in the news – but once more, for all the wrong reasons!

Following allegations that some of its clothing was made in British ’sweatshops,’ the discount retailer is again fighting for its ethical reputation.

Ethical business practice is important – and becoming increasingly so – among conscience-focused consumers who rightly demand fair and proper processes and actions.

The Primark PR machine quickly swung into action, issuing a statement saying it was ‘extremely concerned’ and would launch an immediate probe.

Rather than relying on crisis PR, PR Superstar would advise businesses and organisations to ensure that every aspect of their affairs are conducted with integrity and honour.

A good reputation is one of the most important assets of any business – it can take years to establish, but can be destroyed in the blink of an eye.

‘Mr Charisma’ aka Barack Obama is planning regular interviews and appearances in US celebrity and glossy magazines as a way of maintaining his popularity and speaking directly to voters, according to reports.

Thanks to the President-elect’s new-found celebrity status, he has even been crowned the world’s leading ‘celebritician’ and ‘polebrity’!

PR Superstar agrees with Team Obama’s media strategy and if handled correctly, is a sure fire way of helping him to reach out to and connect with US citizens.

One LA-based British papp has even claimed that Obama’s Secret Service Officers have helped them to get snaps of him on the beach! PR Superstar is praying that Mr Brown’s Press Team are NOT planning anything similar :-)

Mr Obama would now be best advised to use those PR skills of his to help improve the US’ reputation.

Read today’s Guardian to find out more.