Posts Tagged ‘Reputation’

Newer Entries »

Reputation is Everything!

Despite these tough economic times, PR Superstar is busier than ever since launching two years ago.

The key to PR Superstar’s success? Our reputation.

It’s a reputation that’s built on a quality service that’s results-driven and value-for-money, together with great customer care.

Nearly 100% of our new clients are all referrals from existing PR Superstar clients and contacts, which we are very grateful for.

As the Chartered Institute of Public Relations (CIPR) says: “PR is about reputation – the result of what you do, what you say and what others say about you.”

Having a first-class reputation, says PR Superstar, is the best bit of public relations that any business can do for itself.

Tags: , , | Posted in PR Tips January 5th, 2010

The Importance of Being Ethical

Primark is again in the news – but once more, for all the wrong reasons!

Following allegations that some of its clothing was made in British ’sweatshops,’ the discount retailer is again fighting for its ethical reputation.

Ethical business practice is important – and becoming increasingly so – among conscience-focused consumers who rightly demand fair and proper processes and actions.

The Primark PR machine quickly swung into action, issuing a statement saying it was ‘extremely concerned’ and would launch an immediate probe.

Rather than relying on crisis PR, PR Superstar would advise businesses and organisations to ensure that every aspect of their affairs are conducted with integrity and honour.

A good reputation is one of the most important assets of any business – it can take years to establish, but can be destroyed in the blink of an eye.

Tags: , , , , , | Posted in PR Tips January 17th, 2009

‘Paparazzi Presidency’ for Barack Obama

‘Mr Charisma’ aka Barack Obama is planning regular interviews and appearances in US celebrity and glossy magazines as a way of maintaining his popularity and speaking directly to voters, according to reports.

Thanks to the President-elect’s new-found celebrity status, he has even been crowned the world’s leading ‘celebritician’ and ‘polebrity’!

PR Superstar agrees with Team Obama’s media strategy and if handled correctly, is a sure fire way of helping him to reach out to and connect with US citizens.

One LA-based British papp has even claimed that Obama’s Secret Service Officers have helped them to get snaps of him on the beach! PR Superstar is praying that Mr Brown’s Press Team are NOT planning anything similar :-)

Mr Obama would now be best advised to use those PR skills of his to help improve the US’ reputation.

Read today’s Guardian to find out more.

Tags: , , , , , | Posted in PR Tips January 17th, 2009

Newer Entries »