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The Financial Times is the latest national newspaper to feature Belgravia-based PR Superstar property client, Huntly Hooper.
To raise the profile of your business or organisation, and help generate sales leads in 2011, contact London and Surrey public relations consultancy PR Superstar.
Part of effective PR is having strong relationships with key journalists.
This means giving the right journalist the right story at the right time and feeding them a regular supply of useful articles, insight and comment.
If you are an entrepreneur or small business doing your own PR, how do you get started?
Either call or e-mail key journalists in your sector and invite them for a coffee or lunch.
Award-winning Property Editor Anne Ashworth, of The Times, will be meeting PR Superstar’s luxury property client Huntly Hooper later this month after we suggested a 121. We have also arranged media meetings for Huntly Hooper with The Financial Times, The Sunday Times, The Wall Street Journal and The London Evening Standard.
Such meetings get you crucial face time with journalists where you can talk about your business – importantly, always ask how you might be able to help journalists with stories they are working on too.
Readers of The Financial Times discover how to unwind and take their minds off work whilst on holiday, thanks to a PR Superstar client.
Financial Times writer Rhymer Rigby approached corporate health psychologist Dr Brian Marien, of London’s Positive Health Strategies, to help with their feature after PR Superstar contacted The FT with Positive’s latest press release.
Read the article in The Financial Times.
Award-winning novelist and actress Pauline Melville writes an indepth feature about leadership training in today’s Financial Times after attending a 3-day event, run by PR Superstar client The Leadership Theatre.
Read the feature here in FT.com
It follows other b2b media coverage for The Leadership Theatre’s Director’s Cut event, including The Sunday Times and bbc.co.uk, secured by PR Superstar.
Contact London’s leading public relations consultancy PR Superstar to find out more about using the power of PR to help grow your business by e-mailing hello@prsuperstar.co.uk or call 020 8274 0807.
TV Studios for The Financial Times
The FT has unveiled new TV studios, as the quality newspaper title ramps up its multimedia output.
Press Gazette carries the full story.
Savvy newspapers and magazines, even the smaller, more local titles, understand that in order to keep their readers – and win new ones - they must move with the times and bring their media offerings bang up-to-date.
The days of being ‘just’ a print journalist are long gone – now, reporters and writers must think of stories and features in terms of video, podcast, visuals, blog, and online, as well as print, all of which makes for a rich and unrivalled story-telling experience.
Tags: Journalists, Multimedia, New Media, Old Media, Press Gazette, The Financial Times, The FT | Posted in PR Comment September 24th, 2010