A new technology craze is soon to sweep the UK - and PR Superstar is at the helm of the PR campaign.

It’s relatively unheard of here, but popular in the States where the likes of Barack Obama, Justin Timberlake and Karl Lagerfeld have their own personal ‘iPod loader’!

Move2Digital boss and former music producer Jason Osborne is Britain’s ‘iPod concierge,’ as we have billed him to the press.

He and his team choose music and load tracks on to iPods, MP3s and mobile phones for ‘music rich, time poor’ individuals, including many celebrities such as England footballers and TV presenters.

Catch Technology Editor Mark Prigg’s story about Move2Digital in The London Evening Standard.

The ‘iPod concierge’ story has also stirred interest among Channel Five’s The Gadget Show who’s Editor is keen to feature the service on a future show, and Click, the BBC’s flagship technology programme, who have requested an interview with Jason; as well as BBC Radio Five Live, The Sunday Times, The Mail on Sunday; and Boys Toys, Classic FM and Gramophone magazines, who will run articles.