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Surrey branding expert Paul Hitchens is again in the news – this time in today’s Independent newspaper.
The PR Superstar client and Co-Founder of Verve speaks about the rise of Britain’s coffee shops as the unofficial offices of an army of modern workers, thanks to free wi-fi, good company and caffeine on tap.
For high-profile PR for your business or organisation, contact London’s no.1 public relations consultancy, journalist-led PR Superstar, on 020 8274 0807.
Russian billionaire and former KGB spy Alexander Lebedev today bought the loss-making Independent and Independent on Sunday newspapers for a nominal £1.
Mr Lebedev bought the national titles from Irish company Independent News & Media (INM) for the same amount that he paid for The London Evening Standard last year.
His 29-year-old son, Evgeny, will become Chairman and sole owner of Independent Print Limited (IPL), making him the youngest national newspaper owner in 116 years.
The Lebedevs have vowed to “inject new energy and impetus” into the titles, launched in 1986 and 1990 respectively.
From a daily circulation high of 400,000 in the late 80s, sales of the Independent paper have dropped to less than 190,000 a day.
Read the full story in journalist bible Press Gazette.
Brave Alex Jones with his sister Lucinda
Following widespread regional coverage on Alex Jones, PR Superstar has stepped the PR campaign up a gear and contacted the national media.
Sky News, Channel 4 News, The Independent and The Sunday Express are currently investigating Alex’s story and speaking with his family, and his consultants and the authorities both in the UK and US.
PR Superstar has donated its services to help Alex and his brave bid to fundraise 150k to send him for life-saving treatment in America.
To make donations log on to: www.protonbeamalex.com
PR Superstar client The Thinking Consultancy will appear in the April edition of Reader’s Digest, one of the UK’s biggest-selling magazines.
Director Paul Hobbs, a former aircraft engineer who developed a ’supersonic’ technique that allows people to read at incredible speeds – up to 30,000 words per minute or 10 whole books in one day – will feature in the forthcoming issue.
Reader’s Digest Features Writer Simon Hemelryk took up PR Superstar’s challenge to master the art of Quantum Reading and signed up for Paul’s 3-day Quantum Reading course. Find out how Simon got on in April’s magazine.
The Thinking Consultancy and its Quantum Reading invention have also appeared in The Financial Times after PR Superstar secured a double page editorial feature in The FT Weekend Magazine.
We have also attracted massive interest from Literary Editors on The Daily Telegraph, The Times, The Observer and The Independent who are keen to sign up for the course, following a PR Superstar campaign.
First New National Newspaper in 25 Years
The Independent today launched the UK’s first new national daily newspaper in almost 25 years.
Simply titled i, the paper is designed for “rapid consumption for people with busy, modern lives,” said Simon Kelner, Editor of The Independent and i.
The 56-page brightly-coloured newspaper, dubbed ‘The Indy light,’ draws its content from The Independent, but articles are shorter with a more populist approach, and should appeal to younger people.
The last daily nationals to launch were Eddy Shah’s Today and The Independent itself, back in 1986.
Media commentators are already speculating on whether i, which has been likened to the super-successful Metro newspaper in look and feel, will eventually overtake The Independent – and others – in popularity.
Whatever happens, let’s hope that i helps to breathe much-needed new life into the UK media industry and the national daily newspaper market in particular after the terrific battering it has taken in the last few years.
Tags: i, Media Industry, Nationals, Newspaper, Old Media, The Independent, The Independent on Sunday | Posted in PR Comment October 26th, 2010