Posts Tagged ‘The Sun’

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Sun Exclusive for Cashflow Protector

PR Superstar client Cashflow Protector is exclusively featured in The Sun newspaper.

The UK’s only web-based and fully automated invoice-chasing service ensures businesses, large or small, get paid promptly, with a 90% recovery rate.

Read the story in The Sun’s Money section after we arranged an interview with Enterprise Editor Charles Rae.

Cashflow Protector approached B2B PR specialist PR Superstar to raise the national profile of their business, and drive inquiries and sales. 

The company has raced to the rescue of hundreds of businesses, especially in these tough economic times, clawing back more than £7m in unpaid invoices.

Tags: , , , , , | Posted in Business Press, National Press, Online Media July 30th, 2009

PR Disaster for Bankers

Apologies from former bankers for the crippling financial crisis have been slammed as ‘insincere’ and ‘over-rehearsed’ by the media.

The Sun left readers in no doubt about its feelings with the headline ‘Scumbag Millionaires,’ whilst The Daily Mirror succinctly summed up the situation, calling it ‘the most pathetic apologies in history.’

The Daily Mail meanwhile labelled the performance by the four ex-bankers called before the Treasury Select Committee as ‘rehearsed to death.’

The media is no fool and to emerge from this crisis as well as one could expect given the dire circumstances, the best PR advice would have been for the former bankers to be glaringly open and honest.

Tags: , , , , | Posted in PR Tips February 11th, 2009

‘Mr Sunglasses’ Spreads a Bit of Cheer

   

On the day it was revealed that the UK had officially plunged headlong into a recession, PR Superstar was happy to spread a bit of cheer among journalists.

A PR Superstar ‘good news’ media release was issued to the national press saying that despite the economic doom and gloom, there is hope out there!

The upbeat release highlighted how Hampton entrepreneur Peter Slaney aka ‘Mr Sunglasses’ had built a ’sunglasses empire’ in just 18 months. Direct Sunglasses UK now proudly ranks among the Top 3 on-line sunglasses retailers in the UK and sells one pair of sunglasses every 40 minutes nationwide.

Read our exclusive Mail on Sunday interview with Enterprise Editor Helen Loveless. The Sun will run a photo feature on Pete in their enterprise and business section too.

Global affairs magazine Monocle has requested an interview with the Direct Sunglasses UK boss after we sent them our ’superstar’ press release, which has also attracted a flurry of interest from BBC Radio Five Live, BBC London TV News and BBC London Radio to name but a few, who are keen to cover recession-beating stories. It just goes to show that it isn’t always bad news that wins the day!

PR Superstar is a London-based PR consultancy with public relations clients in London, Surrey, UK-wide and internationally – contact PR Superstar on 020 8274 0807 to find out more about how we can help grow your profile and win you new clients using high-powered PR.

Tags: , , , , , , , , | Posted in Business Press, Current Affairs Magazines, National Press, Online Media, TV and Radio January 23rd, 2009

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