Posts Tagged ‘The Sunday Times’

Double PR Success in The Sunday Times

Two PR Superstar clients feature in business articles in today’s Sunday Times.

Cosmetics entrepreneur Maria Hatzistefanis, Founder of luxury beauty brand Rodial, talks about how to create buzz for your brand. Read the feature here.

In a separate business article, Edward Holroyd Pearce, London-based Director of China consultancy CRCC Asia, talks about why young people in the West are jumping at the chance to live and work in China.

CRCC Asia also feature in The Wall Street Journal and China Daily, thanks to PR Superstar.

For PR for your business, contact London public relations company PR Superstar on 020 8274 0807.

DIY Public Relations: How to Get Started

Part of effective PR is having strong relationships with key journalists.

This means giving the right journalist the right story at the right time and feeding them a regular supply of useful articles, insight and comment.

If you are an entrepreneur or small business doing your own PR, how do you get started?

Either call or e-mail key journalists in your sector and invite them for a coffee or lunch.

Award-winning Property Editor Anne Ashworth, of The Times, will be meeting PR Superstar’s luxury property client Huntly Hooper later this month after we suggested a 121. We have also arranged media meetings for Huntly Hooper with The Financial Times, The Sunday Times, The Wall Street Journal and The London Evening Standard.

Such meetings get you crucial face time with journalists where you can talk about your business – importantly, always ask how you might be able to help journalists with stories they are working on too.

Huntly Hooper in The Sunday Times

Property finders for the super-rich, Huntly Hooper, provide expert analysis in The Sunday Times.

The Belgravia-based PR Superstar client comments in a property feature about UK bankers, who’s bonuses are expected to top £7 billion this year, with much of this money being invested in prime property in Central London.

In The Sunday Times article, Ollie Hooper, Director of Huntly Hooper, reports that inquiries from City-based property buyers are up by 50% this year – they have bigger budgets too, up to £6 million, double last year’s allowance.

The Great Paywall Experiment, So Far, So Good…

The websites of The Times and The Sunday Times have fared well since a paywell was introduced last month, reports media trade magazine Press Gazette.

The two sites retained 1.6 million users in July, however, this was a fall from 2.8 million users who accessed thetimes.co.uk and thesundaytimes.co.uk in May, before paid access was introduced.

Other media are watching News International’s great paywall experiment like hawks, and may or may not follow suit depending upon how things go! So far, it looks like the gamble is paying off for media mogul Rupert Murdoch.

Positive+ in The Sunday Times

Depression and mental health problems affect 1 in 6 workers, PR Superstar client Positive Health Strategies tells The Sunday Times.

Read the full interview with Dr Brian Marien, Director of the specialist corporate health and well-being consultancy, in today’s The Sunday Times.

For a compelling public relations campaign, B2B or B2C, that really resonates with your target audiences, contact Jill Kent, Founder of journalist-run public relations consultancy, London’s PR Superstar on 020 8274 0807.